More often than not, there is more to a trend than meets the eye. That is, until you dive into the data. And consumer finance marketing is no exception. As new financial trends continue to make headlines every day, it can be difficult to distinguish opinion from...
B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform. Narrative, the enterprise data streaming company, today announced a new partnership with AnalyticsIQ, enabling...
Atlanta, Georgia, USA / Berlin, Germany, October 8, 2020 – Consumer marketing data provider AnalyticsIQ has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry...
The team at AnalyticsIQ is so pumped to announce that we were recently awarded the title of “Best Predictive Analytics Solution” in 2020 by MarTech Breakthrough! This third annual awards program showcases ‘technologies and companies that drive innovation and exemplify...
While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive marketing landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of...