Post by: Dave Kelly, Chief Executive Officer of AnalyticsIQ I know – the title of this blog perhaps made you laugh a little. Kinda like saying ‘technology in the outhouse business’ or ‘environmentalism in the oil business’. It is true that the marketing data business draws particularly unsavory characters. Having jumped into this field after a career in risk analytics …

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users CHICAGO, IL AND ATLANTA, GA (BUSINESS WIRE)–IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, today announced a partnership that empowers CPG digital marketers to more effectively target the most …

Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ There are two things that I am really bad at… lying and keeping secrets. I’m not the person you want with you in Vegas – what happens there will inevitably make it into innocent conversation back home. I think that partners in your data strategy should have this same ‘problem’. They …

Innovation is in our DNA at AnalyticsIQ, and that is one thing that will not change – even in a new year. With that being said, we’re excited to unveil 12 brand new predictive data elements that are now available on our PeopleCore consumer database. Our Chief Analytical Officer and Data Scientist Gregg Weldon is back with episode 2 of …

New Segments for Targeted Marketing Combine Behavioral Data About the Content People Are Streaming OTT with Their Shopping Habits and Predictors NEW YORK, NY AND ATLANTA, GA (Original Post on GlobeNewswire) Predictive analytics and consumer marketing data leader, AnalyticsIQ, and PeerLogix (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced their data-focused partnership. By teaming …