It’s official, marketers. We can add two D’s to the 4 P’s of marketing. The two D’s, of course, represent ‘digital’ and ‘data’, and when effectively leveraged together, the pair produces sweet, sweet marketing music. And like it or not, the new additions are critical...
Income can be a viable marketing tool but when advertisers use it to predict household spend it often falls flat, producing less than desirable results and leaving marketers frustrated. So what is the alternative that helps advertisers and marketers achieve greater...
