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AnalyticsIQ Launches new Data for Good Initiative for Higher Education

In Blog by Sara Marwitz

Using Data for Good, and giving back to the community has been a consistent priority for AnalyticsIQ since day one. Most recently, we have been proud to donate the use of our data to a COVID-19 Research Database. Furthering our initiatives to help grow the future of data science, we are excited to launch our University Partner Program. With the …

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Six Key Trends in Consumer Finance Shaping Marketing in 2021 and Beyond

In Blog by Sara Marwitz

More often than not, there is more to a trend than meets the eye. That is, until you dive into the data. As new financial trends continue to make headlines every day, it can be difficult to distinguish opinion from reality. As curious researchers ourselves, we decided to not only examine but also analyze six of the biggest, most relevant …

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AnalyticsIQ Joins Narrative’s Data Streaming Platform to Transparently and Confidently Connect Data Users with a 360-degree View of Individuals

In Blog by Sara Marwitz

B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform. Narrative, the enterprise data streaming company, today announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ’s 360-degree view of an individual – both as a consumer and a professional on …

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AnalyticsIQ Joins Datarade to Bring Consumer Marketing Intelligence to the Global Data Marketplace

In Blog by Sara Marwitz

Atlanta, Georgia, USA / Berlin, Germany, October 8, 2020 – Consumer marketing data provider AnalyticsIQ has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to AnalyticsIQ’s data products. AnalyticsIQ is the first data company to consistently blend cognitive psychology with …

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AnalyticsIQ Wins MarTech Breakthrough Award for “Best Predictive Analytics Solution”

In Blog by Sara Marwitz

The team at AnalyticsIQ is so pumped to announce that we were recently awarded the title of “Best Predictive Analytics Solution” in 2020 by MarTech Breakthrough! This third annual awards program showcases ‘technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe’. With over 2,750 nominations from 15 countries worldwide, we are in …

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Navigate 8 Trends Shaking Up Today’s Automotive Marketplace

In Blog by Sara Marwitz

While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of personal transportation within their daily lives. We’ve compiled a list of eight market-changing trends in our brand new Auto Trends eBook, which …

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Understanding Individual Adherence and Enthusiasm for Health & Wellness to Drive Better Patient Outcomes

In Blog by Sara Marwitz

When it comes to health and wellness, each individual has an approach as unique as they are that can evolve over the course of their life. From routinely exercising and eating clean to rarely making it to the gym and hardly ever skipping dessert, we all fall somewhere within this health and wellness spectrum. Recognizing the wide range of attitudes …

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How the Events of 2020 May Affect Voter Turnout

In Blog by Sara Marwitz

As November 3rd quickly approaches, there is a question that begs to be answered: have the events of 2020 within the United States affected voting intentions of the American public? To answer this question, we turned to our proven research methodology driven by cognitive psychology in order to dive into the voter intent. More specifically, we compared voting sentiment pre-pandemic …

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CBD Usage During the Pandemic: Which Consumer Groups Are Most Likely to Indulge

In Blog by Sara Marwitz

With so much uncertainty in the world today – especially regarding COVID-19 and the global pandemic – it’s no wonder that consumers are reaching towards products and practices that might calm their nerves and ease any anxiety they may be facing. From journaling and meditating to drinking and eating, each of our Pandemic Personas have very unique ways of coping. …

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How Consumer Attitudes and Behaviors Have Been Affected by COVID-19

In Blog by Travis Meeks

With the ever-changing COVID-19 pandemic, consumers are unsurprisingly feeling a range of emotions, which is causing a shift in their marketplace behavior. Our team of data scientists and cognitive psychologists saw an opportunity to conduct research at the height of the pandemic in order to capture consumer attitudes and behaviors at that trying point in time. The result is the …