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AnalyticsIQ Joins Narrative’s Data Streaming Platform to Transparently and Confidently Connect Data Users with a 360-degree View of Individuals

In Blog by Sara Marwitz

B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform. Narrative, the enterprise data streaming company, today announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ’s 360-degree view of an individual – both as a consumer and a professional on …

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AnalyticsIQ joins Datarade to bring consumer marketing intelligence to the global data marketplace

In Blog by Sara Marwitz

Atlanta, Georgia, USA / Berlin, Germany, October 8, 2020 – Consumer marketing data provider AnalyticsIQ has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to AnalyticsIQ’s data products. AnalyticsIQ is the first data company to consistently blend cognitive psychology with …

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AnalyticsIQ Wins MarTech Breakthrough Award for “Best Predictive Analytics Solution”

In Blog by Sara Marwitz

The team at AnalyticsIQ is so pumped to announce that we were recently awarded the title of “Best Predictive Analytics Solution” in 2020 by MarTech Breakthrough! This third annual awards program showcases ‘technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe’. With over 2,750 nominations from 15 countries worldwide, we are in …

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Navigate 8 Trends Shaking Up Today’s Automotive Marketplace

In Blog by Sara Marwitz

While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of personal transportation within their daily lives. We’ve compiled a list of eight market-changing trends in our brand new Auto Trends eBook, which …

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Understanding Individual Adherence and Enthusiasm for Health & Wellness to Drive Better Patient Outcomes

In Blog by Sara Marwitz

When it comes to health and wellness, each individual has an approach as unique as they are that can evolve over the course of their life. From routinely exercising and eating clean to rarely making it to the gym and hardly ever skipping dessert, we all fall somewhere within this health and wellness spectrum. Recognizing the wide range of attitudes …

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How the Events of 2020 May Affect Voter Turnout

In Blog by Sara Marwitz

As November 3rd quickly approaches, there is a question that begs to be answered: have the events of 2020 within the United States affected voting intentions of the American public? To answer this question, we turned to our proven research methodology driven by cognitive psychology in order to dive into the voter intent. More specifically, we compared voting sentiment pre-pandemic …

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CBD Usage During the Pandemic: Which Consumer Groups Are Most Likely to Indulge

In Blog by Sara Marwitz

With so much uncertainty in the world today – especially regarding COVID-19 and the global pandemic – it’s no wonder that consumers are reaching towards products and practices that might calm their nerves and ease any anxiety they may be facing. From journaling and meditating to drinking and eating, each of our Pandemic Personas have very unique ways of coping. …

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How Consumer Attitudes and Behaviors Have Been Affected by COVID-19

In Blog by Travis Meeks

With the ever-changing COVID-19 pandemic, consumers are unsurprisingly feeling a range of emotions, which is causing a shift in their marketplace behavior. Our team of data scientists and cognitive psychologists saw an opportunity to conduct research at the height of the pandemic in order to capture consumer attitudes and behaviors at that trying point in time. The result is the …

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AnalyticsIQ Consumer Data Assists in Study Identifying Inequality during COVID-19 Pandemic

In Blog by Sara Marwitz

While many news sources have speculated that COVID-19 has affected minorities more severely than other groups, this study by Dr. Dustin French of Northwestern University, along with Andrew Chin and Pooja Kathail of Datavant, provides further evidence that COVID-19 disproportionately impacts African American, Hispanic, and low-income populations. Three separate data sources – mortality data, medical claims data, and consumer data …

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Leading Healthcare Companies Announce COVID-19 Research Database

In Blog by Travis Meeks

SAN FRANCISCO, CA (Original Post April 21, 2020 via PRNewsWire) —A consortium of leading healthcare companies today announced the launch of the COVID-19 Research Database, a secure repository of HIPAA-compliant, de-identified and limited patient-level data sets made available to public health and policy researchers to extract insights to help combat the COVID-19 pandemic. The database is a pro bono, cross-industry collaboration. …