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Winning with Data Episode 7 – Level Up Your Marketing!

In Blog by Sara Marwitz

We are back with a new episode of Winning with Data! In this edition, our Chief Analytical Officer Gregg Weldon discusses all things video games and the brand-new variables we have created to help marketers match gamers with the appropriate offer. Our latest variable, which predicts an individual’s gaming platform preferences, was created to complement our existing Video Game Dedication …

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AnalyticsIQ Voted Best Tech Work Culture at the Timmy Awards

In Blog by Sara Marwitz

The 2019 Best Workplaces for Tech Professionals Announced Live By Tech in Motion Amid Celebration Atlanta (October 7, 2019) – Tech in Motion announced AnalyticsIQ as 2019 Best Tech Work Culture at the annual Timmy Awards ceremony, in front of hundreds of the local tech community. Tech in Motion revealed the results from public voting at a live ceremony, where …

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AnalyticsIQ Chosen as Best Tech Work Culture Finalist in Timmy Awards

In Blog by Travis Meeks

Tech in Motion announces top local tech companies to work at, opens 2019 Timmys voting to the public ATLANTA, GA, September 11, 2019 – Tech in Motion selected AnalyticsIQ as a finalist for the Best Tech Work Culture category in the annual Timmy Awards, where the event series recognizes the top local workplaces for tech professionals. Including AnalyticsIQ, the finalists …

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Boathouse Capital Completes Growth Investment in Leading Marketing Data Company, AnalyticsIQ

In Blog by Travis Meeks

ATLANTA, GA AND WAYNE, PA (Original Post August 21, 2019 via Boathouse Capital) – Boathouse Capital is pleased to announce that it has completed a growth investment in AnalyticsIQ, (“AIQ” or the “Company”) a marketing data and predictive analytics innovator. The capital will be used to fuel future business growth and continued product innovation. Based in Atlanta, GA, AnalyticsIQ leverages …

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Winning with Data Episode 6 – 2019 Off to a Great Start!

In Blog by Travis Meeks

We may only be a few months into 2019, but we are gearing up for our best year yet! In this episode of Winning with Data, our Chief Data Scientist Gregg Weldon outlines the brand new variables we created during the first quarter of 2019. Watch our quick video below to hear all the details from Gregg himself, or if …

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AnalyticsIQ and Spectrum Media Services Create Digital Audiences Targeting Affluent Consumers Viewing Specific Content

In Blog by Travis Meeks

Consumer affluence levels blended with online content consumption gives marketers the signal they need to ensure they’re reaching the best customers NEW YORK, NY AND ATLANTA, GA, February 13, 2019 – Predictive analytics and consumer marketing data creator, AnalyticsIQ, and Spectrum Media Services, the proprietary platform that identifies audiences based on the specific content they read and watch online in …

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We’re Amped Up for RampUp!

In Blog by Travis Meeks

It’s that time of year again where us data-driven marketing minded folks gather at San Francisco’s Fairmont hotel for a few days packed with content, partners and possibilities. Yes, we’re talking about LiveRamp’s RampUp 2019, taking place February 25 and 26. Last year, we had a fantastic opportunity to participate in a session all about LiveRamp’s Data Innovators program. And in the year …

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Winning with Data Episode 5 – New Year, New Data!

In Blog by Brie Pinnow

Chief Analytical Officer Gregg Weldon is BACK with the first episode of Winning with Data in 2019! It may be a new year, but AnalyticsIQ is sticking to our innovative ways by adding 7 brand new actionable variables to our consumer database PeopleCore. Check out the video below to learn more. Don’t worry, we’ve outlined the new elements below just …

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Dear B2B Marketers, Your Prospects are Begging for Personalization

In Blog by Travis Meeks

Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I’ve lived and breathed consumer marketing data the vast majority of my career, working with brands to deliver the personalized experiences that people expect – and even demand today. As a busy mom of two elementary school aged kids, I’m one of those consumers; I want and need relevant offers that …

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AnalyticsIQ and PeerLogix Launch New Targetable Audiences to Help Marketers Reach Discovery Channel’s OTT “SHARK WEEK” Viewers – INFOGRAPHIC

In Blog by Brie Pinnow

ATLANTA, GA, July 17, 2018 – Today, predictive analytics and consumer marketing data innovator, AnalyticsIQ, and PeerLogix (OTCQB:LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announce today the launch of new SHARK WEEK digital audiences. Check out our infographic below! Premiering Sunday, July 22, Discovery Channel’s SHARK WEEK event celebrates its 30th anniversary. And with many brands, …