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Busted! 5 B2B Marketing Myths that are Holding You Back

In Blog by Travis Meeks

From the outside looking in, the world of B2B marketing can seem dry and impersonal…especially when compared to B2C marketing. Fortunately, our new B2B Marketing Myths eBook details the five most common myths and misconceptions surrounding B2B marketing and how to revamp your approach in order to connect with the people you’re selling to. After all, businesses don’t make decisions …

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It’s Time to Get to Know the Modern Back-to-School Shopper

In Blog by Travis Meeks

Did you know that Back-to-School Shoppers spend big on entertainment and experiences? Or that they are likely to respond well to ads on Instagram, Twitch and TikTok? Not only that, but they are also more likely to shop at Target rather than Walmart! With the 2021-2022 school year right around the corner, get to know today’s modern Back-to-School Shopper with …

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Meet the Pandemic Traveler

In Blog by Travis Meeks

Not many aspects of life were affected by COVID-19 quite like traveling and the travel industry. Whether it be due to caution or due to legal restrictions, many of us cancelled or postponed travel plans at some point during the pandemic. However, some individuals ‘carried on with the carry-ons’ and didn’t let COVID-19 halt their travels. To better understand pandemic-induced …

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5 Major Healthcare Trends Proving Data is Critical to Better Patient Outcomes

In Blog by Travis Meeks

As industries evolve, new shifts and trends are inevitable. But in an industry as high stakes as healthcare where patient wellbeing is on the line, ensuring your organization understands key trends – and has the insights needed to capitalize – is imperative. So, after listening to experts in the space, our team of researchers and psychologists has taken the guesswork …

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Meet the Next Generation of TV Watchers Who are Changing the Game

In Blog by Travis Meeks

Gone are the days of TV guides and appointment television. The latest generation of TV watchers has ushered in a new age of viewership – not only in terms of what they view, but how they view and consume TV content. From a countless number of streaming platforms like Netflix or Hulu to multiple device options like Roku or Apple …

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How Data Answers the 5 Biggest Questions Facing the Travel Industry Post-Pandemic

In Blog by Travis Meeks

Not many industries were affected over the course of the COVID-19 pandemic as much as the travel industry. But as vaccines become more readily available and travel restrictions begin to loosen, pent up consumers are eager to hit the road once again – and travel brands are eager to capitalize and rebound. And while personalization has always been critical for …

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AnalyticsIQ Data Leveraged in Research Examining Correlation Between Demography, Medical Conditions, and COVID-19 Patient Outcomes

In Blog by Travis Meeks

In the relentless fight against COVID-19, the use of reliable data and scalable data science practices has made a huge difference in the advancement of our understanding of the virus, how it affects certain populations, and how to combat it. To that end, AnalyticsIQ is proud that our data was leveraged in research conducted by The Economist to examine the …

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How Sustainable Brands Can Connect with the True Champions of Their Cause

In Blog by Sara Marwitz

Eco-friendly brands and marketers of ‘green’ products face a unique challenge that not many industries encounter – the majority of consumers believe they are more environmentally-conscious than other consumers and actually overestimate their level of “personal environmental engagement”. But doesn’t that sound like every marketer’s dream?  Why is this a unique challenge? Think about it. Consumers don’t overestimate their need …

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5 Key Insurance Trends Marketers Can’t Ignore

In Blog by Travis Meeks

In an industry as uniquely diverse and important as insurance, it is imperative that both consumers and providers stay up to date with the latest trends and evolutions. And after a year as extraordinary as 2020, major shifts in this traditional industry are becoming clear and can no longer be ignored. But which trends should be taken seriously, and which …

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AnalyticsIQ Launches new Data for Good Initiative for Higher Education

In Blog by Sara Marwitz

Using Data for Good, and giving back to the community has been a consistent priority for AnalyticsIQ since day one. Most recently, we have been proud to donate the use of our data to a COVID-19 Research Database. Furthering our initiatives to help grow the future of data science, we are excited to launch our University Partner Program. With the …