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How Consumer Attitudes and Behaviors Have Been Affected by COVID-19

In Blog by Travis Meeks

With the ever-changing COVID-19 pandemic, consumers are unsurprisingly feeling a range of emotions, which is causing a shift in their marketplace behavior. Our team of data scientists and cognitive psychologists saw an opportunity to conduct research at the height of the pandemic in order to capture consumer attitudes and behaviors at that trying point in time. The result is the …

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AnalyticsIQ Consumer Data Assists in Study Identifying Inequality during COVID-19 Pandemic

In Blog by Sara Marwitz

While many news sources have speculated that COVID-19 has affected minorities more severely than other groups, this study by Dr. Dustin French of Northwestern University, along with Andrew Chin and Pooja Kathail of Datavant, provides further evidence that COVID-19 disproportionately impacts African American, Hispanic, and low-income populations. Three separate data sources – mortality data, medical claims data, and consumer data …

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Leading Healthcare Companies Announce COVID-19 Research Database

In Blog by Travis Meeks

SAN FRANCISCO, CA (Original Post April 21, 2020 via PRNewsWire) —A consortium of leading healthcare companies today announced the launch of the COVID-19 Research Database, a secure repository of HIPAA-compliant, de-identified and limited patient-level data sets made available to public health and policy researchers to extract insights to help combat the COVID-19 pandemic. The database is a pro bono, cross-industry collaboration. …

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AnalyticsIQ Launches Targeted Marketing Audiences Tailored to CBD Advertisers

In Blog by Travis Meeks

Leading data innovator is first company to roll out targeted audiences backed by cognitive psychology, to reach consumers interested in cannabidiol (CBD) items ATLANTA, GA (Original Post via EINPresswire) — Predictive analytics and marketing data innovator, AnalyticsIQ , is proud to announce the launch of the company’s innovative CBD marketing audiences. The audience segments are aimed at helping CBD companies …

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Winning with Data Episode 7 – Level Up Your Marketing!

In Blog by Sara Marwitz

We are back with a new episode of Winning with Data! In this edition, our Chief Analytical Officer Gregg Weldon discusses all things video games and the brand-new variables we have created to help marketers match gamers with the appropriate offer. Our latest variable, which predicts an individual’s gaming platform preferences, was created to complement our existing Video Game Dedication …

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AnalyticsIQ Voted Best Tech Work Culture at the Timmy Awards

In Blog by Sara Marwitz

The 2019 Best Workplaces for Tech Professionals Announced Live By Tech in Motion Amid Celebration Atlanta (October 7, 2019) – Tech in Motion announced AnalyticsIQ as 2019 Best Tech Work Culture at the annual Timmy Awards ceremony, in front of hundreds of the local tech community. Tech in Motion revealed the results from public voting at a live ceremony, where …

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AnalyticsIQ Chosen as Best Tech Work Culture Finalist in Timmy Awards

In Blog by Travis Meeks

Tech in Motion announces top local tech companies to work at, opens 2019 Timmys voting to the public ATLANTA, GA, September 11, 2019 – Tech in Motion selected AnalyticsIQ as a finalist for the Best Tech Work Culture category in the annual Timmy Awards, where the event series recognizes the top local workplaces for tech professionals. Including AnalyticsIQ, the finalists …

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Boathouse Capital Completes Growth Investment in Leading Marketing Data Company, AnalyticsIQ

In Blog by Travis Meeks

ATLANTA, GA AND WAYNE, PA (Original Post August 21, 2019 via Boathouse Capital) – Boathouse Capital is pleased to announce that it has completed a growth investment in AnalyticsIQ, (“AIQ” or the “Company”) a marketing data and predictive analytics innovator. The capital will be used to fuel future business growth and continued product innovation. Based in Atlanta, GA, AnalyticsIQ leverages …

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Lotame Delivers Advertisers Access to AnalyticsIQ’s Predictive People-Based Audiences

In Blog by Travis Meeks

Innovative data company joins Lotame’s esteemed group of third-party data providers ATLANTA, GA (Original Post via EINPresswire) — Predictive analytics and marketing data innovator, AnalyticsIQ, is pleased to announce an official partnership with Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. Through the …

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Winning with Data Episode 6 – 2019 Off to a Great Start!

In Blog by Travis Meeks

We may only be a few months into 2019, but we are gearing up for our best year yet! In this episode of Winning with Data, our Chief Data Scientist Gregg Weldon outlines the brand new variables we created during the first quarter of 2019. Watch our quick video below to hear all the details from Gregg himself, or if …