Dear Oracle Advertising Users, We understand the unexpected shutdown of Oracle Advertising comes as a shock and brings uncertainty that needs to be addressed. We know how integral accessing high-quality audiences via Oracle Advertising was to the success of your...
This year, our Chief Revenue Officer Anna Brantley and VP of Partnerships Margo Hock made their way across the pond to attend the Cannes Lions International Festival Creativity. During this weeklong event set in the beautiful French Riviera, Anna and Margo had the...
The past few years have been a whirlwind for the travel industry, marked by unprecedented challenges, new travel trends, and a remarkable journey towards recovery and transformation. Yet, the human spirit’s desire to explore could only be contained for so long,...
For marketing teams, the final quarter of the year is more or less a tug of war between wanting to get the most out of the seasonal chaos and wanting to keep the advertising costs minimal. Custom audience targeting, powered by accurate and timely data, can boost your...
In today’s market, data is king. Knowing how to leverage consumer marketing data can help businesses better understand their target audience and create more effective marketing campaigns. But where do you start? In this post, we will cover the basics you need to...
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
