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Navigate 8 Trends Shaking Up Today’s Automotive Marketplace

In Blog by Sara Marwitz

While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of personal transportation within their daily lives. We’ve compiled a list of eight market-changing trends in our brand new Auto Trends eBook, which …

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Understanding Individual Adherence and Enthusiasm for Health & Wellness to Drive Better Patient Outcomes

In Blog by Sara Marwitz

When it comes to health and wellness, each individual has an approach as unique as they are that can evolve over the course of their life. From routinely exercising and eating clean to rarely making it to the gym and hardly ever skipping dessert, we all fall somewhere within this health and wellness spectrum. Recognizing the wide range of attitudes …

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How the Events of 2020 May Affect Voter Turnout

In Blog by Sara Marwitz

As November 3rd quickly approaches, there is a question that begs to be answered: have the events of 2020 within the United States affected voting intentions of the American public? To answer this question, we turned to our proven research methodology driven by cognitive psychology in order to dive into the voter intent. More specifically, we compared voting sentiment pre-pandemic …

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CBD Usage During the Pandemic: Which Consumer Groups Are Most Likely to Indulge

In Blog by Sara Marwitz

With so much uncertainty in the world today – especially regarding COVID-19 and the global pandemic – it’s no wonder that consumers are reaching towards products and practices that might calm their nerves and ease any anxiety they may be facing. From journaling and meditating to drinking and eating, each of our Pandemic Personas have very unique ways of coping. …

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How Consumer Attitudes and Behaviors Have Been Affected by COVID-19

In Blog by Travis Meeks

With the ever-changing COVID-19 pandemic, consumers are unsurprisingly feeling a range of emotions, which is causing a shift in their marketplace behavior. Our team of data scientists and cognitive psychologists saw an opportunity to conduct research at the height of the pandemic in order to capture consumer attitudes and behaviors at that trying point in time. The result is the …

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AnalyticsIQ Consumer Data Assists in Study Identifying Inequality during COVID-19 Pandemic

In Blog by Sara Marwitz

While many news sources have speculated that COVID-19 has affected minorities more severely than other groups, this study by Dr. Dustin French of Northwestern University, along with Andrew Chin and Pooja Kathail of Datavant, provides further evidence that COVID-19 disproportionately impacts African American, Hispanic, and low-income populations. Three separate data sources – mortality data, medical claims data, and consumer data …

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Leading Healthcare Companies Announce COVID-19 Research Database

In Blog by Travis Meeks

SAN FRANCISCO, CA (Original Post April 21, 2020 via PRNewsWire) —A consortium of leading healthcare companies today announced the launch of the COVID-19 Research Database, a secure repository of HIPAA-compliant, de-identified and limited patient-level data sets made available to public health and policy researchers to extract insights to help combat the COVID-19 pandemic. The database is a pro bono, cross-industry collaboration. …

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Understand CBD Users with our In-Depth Infographic

In Blog by Sara Marwitz

With such a variety of unique uses, it’s no wonder that CBD users are quite unique themselves. Not only do consumers vary in how they consume CBD, but their general reason for use – from stress to pain relief – varies dramatically as well. Interested in understanding CBD users at a high level? Check out our complete infographic below to …

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AnalyticsIQ Launches Targeted Marketing Audiences Tailored to CBD Advertisers

In Blog by Travis Meeks

Leading data innovator is first company to roll out targeted audiences backed by cognitive psychology, to reach consumers interested in cannabidiol (CBD) items ATLANTA, GA (Original Post via EINPresswire) — Predictive analytics and marketing data innovator, AnalyticsIQ , is proud to announce the launch of the company’s innovative CBD marketing audiences. The audience segments are aimed at helping CBD companies …

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Level Up your Knowledge of Video Gamers with our GamerIQ Infographic

In Blog by Sara Marwitz

In our latest Winning with Data Episode, our Chief Analytical Officer, Gregg Weldon, discussed all things video games and our brand-new gaming variables. Our in-depth GamerIQ data offers unique insight into not only who the actual gamer is behind the screen, but how they interact in the marketplace and beyond. With over $18 billion spent on gaming last year alone, …