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Meet the Next Generation of TV Watchers Who are Changing the Game

In Blog by Travis Meeks

Gone are the days of TV guides and appointment television. The latest generation of TV watchers has ushered in a new age of viewership – not only in terms of what they view, but how they view and consume TV content. From a countless number of streaming platforms like Netflix or Hulu to multiple device options like Roku or Apple …

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How Data Answers the 5 Biggest Questions Facing the Travel Industry Post-Pandemic

In Blog by Travis Meeks

Not many industries were affected over the course of the COVID-19 pandemic as much as the travel industry. But as vaccines become more readily available and travel restrictions begin to loosen, pent up consumers are eager to hit the road once again – and travel brands are eager to capitalize and rebound. And while personalization has always been critical for …

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AnalyticsIQ Data Leveraged in Research Examining Correlation Between Demography, Medical Conditions, and COVID-19 Patient Outcomes

In Blog by Travis Meeks

In the relentless fight against COVID-19, the use of reliable data and scalable data science practices has made a huge difference in the advancement of our understanding of the virus, how it affects certain populations, and how to combat it. To that end, AnalyticsIQ is proud that our data was leveraged in research conducted by The Economist to examine the …

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How Sustainable Brands Can Connect with the True Champions of Their Cause

In Blog by Sara Marwitz

Eco-friendly brands and marketers of ‘green’ products face a unique challenge that not many industries encounter – the majority of consumers believe they are more environmentally-conscious than other consumers and actually overestimate their level of “personal environmental engagement”. But doesn’t that sound like every marketer’s dream?  Why is this a unique challenge? Think about it. Consumers don’t overestimate their need …

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AnalyticsIQ Launches new Data for Good Initiative for Higher Education

In Blog by Sara Marwitz

Using Data for Good, and giving back to the community has been a consistent priority for AnalyticsIQ since day one. Most recently, we have been proud to donate the use of our data to a COVID-19 Research Database. Furthering our initiatives to help grow the future of data science, we are excited to launch our University Partner Program. With the …

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Six Key Trends in Consumer Finance Shaping Marketing in 2021 and Beyond

In Blog by Sara Marwitz

More often than not, there is more to a trend than meets the eye. That is, until you dive into the data. As new financial trends continue to make headlines every day, it can be difficult to distinguish opinion from reality. As curious researchers ourselves, we decided to not only examine but also analyze six of the biggest, most relevant …

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AnalyticsIQ Joins Narrative’s Data Streaming Platform to Transparently and Confidently Connect Data Users with a 360-degree View of Individuals

In Blog by Sara Marwitz

B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform. Narrative, the enterprise data streaming company, today announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ’s 360-degree view of an individual – both as a consumer and a professional on …

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AnalyticsIQ Joins Datarade to Bring Consumer Marketing Intelligence to the Global Data Marketplace

In Blog by Sara Marwitz

Atlanta, Georgia, USA / Berlin, Germany, October 8, 2020 – Consumer marketing data provider AnalyticsIQ has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to AnalyticsIQ’s data products. AnalyticsIQ is the first data company to consistently blend cognitive psychology with …

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AnalyticsIQ Wins MarTech Breakthrough Award for “Best Predictive Analytics Solution”

In Blog by Sara Marwitz

The team at AnalyticsIQ is so pumped to announce that we were recently awarded the title of “Best Predictive Analytics Solution” in 2020 by MarTech Breakthrough! This third annual awards program showcases ‘technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe’. With over 2,750 nominations from 15 countries worldwide, we are in …

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Navigate 8 Trends Shaking Up Today’s Automotive Marketplace

In Blog by Sara Marwitz

While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of personal transportation within their daily lives. We’ve compiled a list of eight market-changing trends in our brand new Auto Trends eBook, which …