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Join us at DIGIN 2021

In Blog by Travis Meeks

Digital insurance is more than just a buzzword – the transformation for this legacy industry is real. In fact, 66% of insurance executives report the digital transformation is accelerating for their organization. That’s why we’re excited to be attending the flagship event for digital insurance. Our Curtis Marshall and Brandon Smith will be at DIGIN 2021 December 8 to 10. …

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We’ll See You At Beet Retreat 2021!

In Blog by Travis Meeks

The Beet Retreat 2021 – sponsored by Freewheel, Iris.TV, Samba TV, TransUnion, and Warner Music Group – is the media and digital video industry’s “most talked about gathering of high-level media executives”, and we’re so excited that our Head of Advanced TV Allison Branton will be a participant in this year’s event! From November 17 to 19, 2021, executives and …

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Hispanic Heritage Month Through the Lens of Health Equity

In Blog by Christine Boley

While taking a pause to honor the contributions, achievements, vibrance and brilliance of the Latino/Latinx community as Hispanic Heritage Month draws to a close, I couldn’t stop thinking about the importance of understanding and improving upon the long-standing social and economic inequities impacting the health and wellness of the second largest population in the U.S. Despite being the second largest …

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AnalyticsIQ is Proud to Contribute Data to Hack4EquityGA’s Hackathon to Combat Maternal Health Disparities

In Blog by Travis Meeks

Did you know that the United States has the highest maternal mortality rate in the developed world with approximately 700 women dying every year from pregnancy- or childbirth-related complications? In fact,​​​​​ AnalyticsIQ’s​​ home state of Georgia has the second-highest mortality rate in the country, and African American women are disproportionately impacted as they are 3-4x more likely to die from …

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Join us at InsureTech Connect!

In Blog by Sara Marwitz

After a long and weird 18 months, we are excited to hit the open road again! Our team members Mike Hattub, Curtis Marshall, and Brandon Smith will be attending InsureTech Connect in Las Vegas from October 4-6th! Will you be there? ITC Vegas is the world’s largest insurtech event – bringing together today’s insurance leaders, tech entrepreneurs, and innovators. Hosted …

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Busted! 5 B2B Marketing Myths that are Holding You Back

In Blog by Travis Meeks

From the outside looking in, the world of B2B marketing can seem dry and impersonal…especially when compared to B2C marketing. Fortunately, our new B2B Marketing Myths eBook details the five most common myths and misconceptions surrounding B2B marketing and how to revamp your approach in order to connect with the people you’re selling to. After all, businesses don’t make decisions …

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It’s Time to Get to Know the Modern Back-to-School Shopper

In Blog by Travis Meeks

Did you know that Back-to-School Shoppers spend big on entertainment and experiences? Or that they are likely to respond well to ads on Instagram, Twitch and TikTok? Not only that, but they are also more likely to shop at Target rather than Walmart! With the 2021-2022 school year right around the corner, get to know today’s modern Back-to-School Shopper with …

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Meet the Pandemic Traveler

In Blog by Travis Meeks

Not many aspects of life were affected by COVID-19 quite like traveling and the travel industry. Whether it be due to caution or due to legal restrictions, many of us cancelled or postponed travel plans at some point during the pandemic. However, some individuals ‘carried on with the carry-ons’ and didn’t let COVID-19 halt their travels. To better understand pandemic-induced …

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5 Major Healthcare Trends Proving Data is Critical to Better Patient Outcomes

In Blog by Travis Meeks

As industries evolve, new shifts and trends are inevitable. But in an industry as high stakes as healthcare where patient wellbeing is on the line, ensuring your organization understands key trends – and has the insights needed to capitalize – is imperative. So, after listening to experts in the space, our team of researchers and psychologists has taken the guesswork …

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Meet the Next Generation of TV Watchers Who are Changing the Game

In Blog by Travis Meeks

Gone are the days of TV guides and appointment television. The latest generation of TV watchers has ushered in a new age of viewership – not only in terms of what they view, but how they view and consume TV content. From a countless number of streaming platforms like Netflix or Hulu to multiple device options like Roku or Apple …