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Busted! 5 B2B Marketing Myths that are Holding You Back

In Blog by Travis Meeks

From the outside looking in, the world of B2B marketing can seem dry and impersonal…especially when compared to B2C marketing. Fortunately, our new B2B Marketing Myths eBook details the five most common myths and misconceptions surrounding B2B marketing and how to revamp your approach in order to connect with the people you’re selling to. After all, businesses don’t make decisions …

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It’s Time to Get to Know the Modern Back-to-School Shopper

In Blog by Travis Meeks

Did you know that Back-to-School Shoppers spend big on entertainment and experiences? Or that they are likely to respond well to ads on Instagram, Twitch and TikTok? Not only that, but they are also more likely to shop at Target rather than Walmart! With the 2021-2022 school year right around the corner, get to know today’s modern Back-to-School Shopper with …