by Travis Meeks | May 24, 2023 | Blog
The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others...
by Travis Meeks | May 22, 2023 | Blog
Fan engagement strategies are adapting to connect with a new kind of fan. With more entertainment choices than ever before, the sports industry, including clubs and organizations, must turn to data to uncover a competitive edge. This is true whether the goal is to...
by Travis Meeks | May 17, 2023 | Blog
AnalyticsIQ’s new analysis examining social gamers is now available. Recent years have seen the world of gaming undergo a remarkable transformation. Gaming has transformed from a niche group of enthusiasts into a mainstream form of entertainment. Social gaming...
by Travis Meeks | May 16, 2023 | Blog
This guest post contributed by Matt Cumello, Vice President of Marketing for MRI-Simmons. Unless you’ve been living under a rock for the past few years, you are undoubtedly aware of the long planned “death of the cookie”. Now delayed until the “second half of 2024”,...
by Travis Meeks | May 16, 2023 | Blog
Conducted by the Cognitive Sciences Department, this research delves into the auto buyer decision process, from selecting a vehicle to choosing an insurance policy and the effects of inflation on vehicle purchases to help brands improve their automotive marketing and...