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AnalyticsIQ and FourthWall Media® Partner to Launch Hundreds of Unique Audience Segments for TV and Digital Targeting

In Blog by Travis Meeks

Two innovative data leaders blend rich consumer insights, household level matching and TV viewership to help marketers reach spenders across multiple platforms ATLANTA, GA (Original Post via EINPresswire) — AnalyticsIQ a leader in predictive consumer marketing data, and FourthWall Media®, the largest independent source of cable set-top box viewing and analytics data, announce today the launch of over 400 new …

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AnalyticsIQ Introduces BusinessCore™ Data to Transform B2B Marketing Across Channels

In Blog by Travis Meeks

New B2B Marketing Database Provides Business and Professional Level Insights for Personalized Account-Based Marketing ATLANTA, GA (Original Post via EINPresswire) — Predictive analytics and consumer data innovator, AnalyticsIQ, announces today the launch of BusienssCore™, a B2B marketing database that provides rich data and insights on businesses as well as individual professionals. Unlike other B2B data offerings, the new BusinessCore audiences …

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Dear B2B Marketers, Your Prospects are Begging for Personalization

In Blog by Travis Meeks

Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I’ve lived and breathed consumer marketing data the vast majority of my career, working with brands to deliver the personalized experiences that people expect – and even demand today. As a busy mom of two elementary school aged kids, I’m one of those consumers; I want and need relevant offers that …