Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
In Blog by Travis Meeks
Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
Learn how a financial services brand was able to improve campaign response rates by 86.4%.
Personalized messaging becomes possible at the group level.
In a head-to-head test, AnalyticsIQ data comes out on top.
Custom and look-alike models perform better when built on a strong foundation.
Learn about audience modeling techniques that lead to success and common pitfalls to avoid.
It’s time to understand “how” and “why” your audience makes decisions.
How to Maximize Your Reach and Maintain Precision
Leverage Consumer Segments to Double Your Engagement Rates and Improve Profitability
See the whole financial picture using income, wealth, investing activity, and discretionary income.
Our DemoIQ data is fundamental to understanding your best customers.
EconomyIQ improves the accuracy of predictive data and models.
AnalyticsIQ fuels data-driven TV media plans and addressable campaigns.
Pinpoint consumers based on their life stage and financial capacity.
If you want to reach travelers before they book, check out TravelIQ.
Use credit data responsibly to drive better marketing and analytics.
Win more customers by reaching people at the right moment with our InMarketIQ data.
Get to the heart of what makes each person unique with MotivatorIQ.
Your organization helps others every day. Let our data help you do more.
Focus on individuals while marketing to groups.
Want to win your audience’s heart and mind? Fuel personalized experiences using AnalyticsIQ’s data.
It is possible to grow your practice and improve your community’s health; fuel your marketing with AnalyticsIQ’s data.
See the whole financial picture using income, wealth, investing activity, and discretionary income.
Learn where and how engaged consumers are across channels and platforms.