Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
In Blog by Travis Meeks
Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
AnalyticsIQ wants to help those who serve our communities to overcome COVID-19.
Personalized messaging becomes possible at the group level.
In a head-to-head test, AnalyticsIQ data comes out on top.
Custom and look-alike models perform better when built on a strong foundation.
Learn about audience modeling techniques that lead to success and common pitfalls to avoid.
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Use credit data responsibly to drive better marketing and analytics.
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See the whole financial picture using income, wealth, investing activity, and discretionary income.
Learn where and how engaged consumers are across channels and platforms.
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Capture the minds of donors and voters with data-driven targeting.
How people’s attitudes are intersecting with their actions during challenging times.
Novel Segments for a Novel Time
Learn how AnalyticsIQ’s proprietary audience research on CBD (Cannabidiol) is helping brands reach interested consumers across channels
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A consumer’s approach to health and wellness is just as unique as they are.
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Learn how a financial services brand was able to improve campaign response rates by 86.4%.