Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
In Blog by Travis Meeks
Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
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