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AnalyticsIQ and Spectrum Media Services Create Digital Audiences Targeting Affluent Consumers Viewing Specific Content

In Blog by Travis Meeks

Consumer affluence levels blended with online content consumption gives marketers the signal they need to ensure they’re reaching the best customers NEW YORK, NY AND ATLANTA, GA, February 13, 2019 – Predictive analytics and consumer marketing data creator, AnalyticsIQ, and Spectrum Media Services, the proprietary platform that identifies audiences based on the specific content they read and watch online in …

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We’re Amped Up for RampUp!

In Blog by Travis Meeks

It’s that time of year again where us data-driven marketing minded folks gather at San Francisco’s Fairmont hotel for a few days packed with content, partners and possibilities. Yes, we’re talking about LiveRamp’s RampUp 2019, taking place February 25 and 26. Last year, we had a fantastic opportunity to participate in a session all about LiveRamp’s Data Innovators program. And in the year …