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AnalyticsIQ and PeerLogix Launch New Targetable Audiences to Help Marketers Reach Discovery Channel’s OTT “SHARK WEEK” Viewers – INFOGRAPHIC

In Blog by Brie Pinnow

ATLANTA, GA, July 17, 2018 – Today, predictive analytics and consumer marketing data innovator, AnalyticsIQ, and PeerLogix (OTCQB:LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announce today the launch of new SHARK WEEK digital audiences. Check out our infographic below! Premiering Sunday, July 22, Discovery Channel’s SHARK WEEK event celebrates its 30th anniversary. And with many brands, …

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Want to be Consumer-centric? Let the Data (and Analytics) Lead You!

In Blog by Travis Meeks

Post by: Arianna Prochak, Director – Key Accounts at AnalyticsIQ “Without data, you’re just another person with an opinion.” – W. Edwards Deming. If you are in the advertising world, chances are you’ve heard this quote before. Data has become an integral part of marketers’ strategies and decision-making. Many companies describe themselves as ‘data-driven’, believing that it helps them become …