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How Consumer Attitudes and Behaviors Have Been Affected by COVID-19

In Blog by Travis Meeks

With the ever-changing COVID-19 pandemic, consumers are unsurprisingly feeling a range of emotions, which is causing a shift in their marketplace behavior. Our team of data scientists and cognitive psychologists saw an opportunity to conduct research at the height of the pandemic in order to capture consumer attitudes and behaviors at that trying point in time. The result is the …

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AnalyticsIQ Consumer Data Assists in Study Identifying Inequality during COVID-19 Pandemic

In Blog by Sara Marwitz

While many news sources have speculated that COVID-19 has affected minorities more severely than other groups, this study by Dr. Dustin French of Northwestern University, along with Andrew Chin and Pooja Kathail of Datavant, provides further evidence that COVID-19 disproportionately impacts African American, Hispanic, and low-income populations. Three separate data sources – mortality data, medical claims data, and consumer data …