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How the Events of 2020 May Affect Voter Turnout

In Blog by Sara Marwitz

As November 3rd quickly approaches, there is a question that begs to be answered: have the events of 2020 within the United States affected voting intentions of the American public? To answer this question, we turned to our proven research methodology driven by cognitive psychology in order to dive into the voter intent. More specifically, we compared voting sentiment pre-pandemic …

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CBD Usage During the Pandemic: Which Consumer Groups Are Most Likely to Indulge

In Blog by Sara Marwitz

With so much uncertainty in the world today – especially regarding COVID-19 and the global pandemic – it’s no wonder that consumers are reaching towards products and practices that might calm their nerves and ease any anxiety they may be facing. From journaling and meditating to drinking and eating, each of our Pandemic Personas have very unique ways of coping. …