Slide Our data helps you know your customers like you know your friends.

Our Approach


We know who people are. We know what people do. But what sets us apart from other
data companies is that we pair cognitive psychology with data science to understand how and why people make the decisions they do.

Our Approach


Our Data


Our data has thousands of attributes on nearly every individual and household in the country. The richness of data allows marketers to see more than just information. They see individuals and deepen their connection with consumers.

Our Data


The Experts


Our team of data scientists and cognitive psychologists have over 100 years of collective experience. We are passionate about data’s impact on business, and are always looking for new ways to make it more powerful.

The Experts


Who We Help

AnalyticsIQ works with marketers from a wide variety of industries that are as excited about great data as we are. Financial institutions, non-profits, auto manufacturers, retailers, agencies, and travel providers all have unique data needs. But the ones that work with us want to personalize experiences for their customers, use data in a responsible way, and perform the best they can.

“Being recognized as the best in our field because of our relentless innovation is a testament to our team and the solutions we provide our clients day after day, year after year.”Dave Kelly, CEO

More than “just” marketing data.

AnalyticsIQ’s data is making a real-world impact. Recently featured in The Economist, our data comes to life as part of a ground breaking COVID-19 research initiative. Readers can understand how the disease interacts with demography, like age and sex, as well as other illnesses. The risk model estimates the potential outcomes based on various individual data points. AnalyticsIQ’s is proud to know that our commitment to data accuracy, depth and breadth has the power to contribute to such important work.

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We put consumers in control of their data.

Say farewell to privacy policies packed with legal jargon. Check out our consumer privacy page to learn more about AnalyticsIQ’s data collection practices, and how you can access, correct and opt-out of our marketing database.

Your Privacy