Our Approach


We know who people are. We know what people do. But what sets us apart from other
data companies is that we pair cognitive psychology with data science to understand how and why people make the decisions they do.

Our Approach


Our Data


Our data has thousands of attributes on nearly every individual and household in the country. The richness of data allows marketers to see more than just information. They see individuals and deepen their connection with consumers.

Our Data


The Experts


Our team of data scientists and cognitive psychologists have over 100 years of collective experience. We are passionate about data’s impact on business, and are always looking for new ways to make it more powerful.

The Experts


Who We Help

AnalyticsIQ works with marketers from a wide variety of industries that are as excited about great data as we are. Financial institutions, non-profits, auto manufacturers, retailers, agencies, and travel providers all have unique data needs. But the ones that work with us want to personalize experiences for their customers, use data in a responsible way, and perform the best they can.

Mike Hattub
“Most businesses have 2 or 3 things that keep them up at night. We want to know what they are, and we want to help you solve them.”Mike Hattub, Chief Operating Officer

Knowledge

At our core, we are scientists and love to experiment with data to find the best possible outcome. Our client’s come from a wide variety of industries and backgrounds, and have distinct challenges. This diversity of challenges has allowed us to be creative, trying hundreds of techniques to win with our clients. Want to learn how to take your data-driven marketing to the next level like our clients? Head here to check out our knowledge base for the latest case studies and whitepapers.