Powerful Marketing Data
Know Your Customers Like You Know Your Friends
Access the people-based marketing data, audiences, and analytics your team needs to launch targeted campaigns, build better models, and grow your business. By blending cognitive psychology and data science, our mission is to fuel better outcomes for all by creating high-quality and predictive marketing data.
Why Not?
You don’t need more data You need better data.
Marketing Data, Reimagined!
We’re here to help marketing and data teams go beyond the basics. Sure, we know who people are and what they do. But our proprietary B2C & B2B marketing data kicks things up a notch, revealing why people do what they do.
Psychology + Data Science = Success
We’re the first data company to blend research based in cognitive psychology with data science. This means our data keeps up with today’s rapidly shifting culture, economy and beliefs.
See the Future
Our predictive data is like giving your team a crystal ball. With the right data, you can stay one step ahead of your audience’s needs, wants and behaviors, and ultimately win their hearts and minds.
Tailored to You
We build predictive data for unpredictable times. If your team needs fresh, unique data to answer your biggest business challenges, look no further.
Consumer & Business Marketing Data
The Data You Need to Grow
PeopleCore
Cutting-edge B2C marketing data you’ll only find here
Successful campaigns start with PeopleCore, our consumer marketing database featuring 100+ unique attributes covering over 264 million individuals.
BusinessCore
The only B2B data that pinpoints motivations
Teams close more deals and deliver better products when they gain a 360 degree view of a company and the professionals leading those organizations.
Connection+ Linkage
The richest source of B2B2C linkage data
Not only does our B2B2C linkage data include offline and online data points, but our Connection+ B2B2C linkage is unparalleled with its ability to combine personal and professional data.
Data On-Demand
Access the Most Predictive Marketing Data Across Leading Platforms
We Speak Geek!
Unlike Any Other Data Company
- Identity
- B2B2C Linkage
- On-Demand
- Activation
- Custom Audiences
Marketing Identifiers
Take Omnichannel Action
Precise marketing and analytics requires understanding your audience across channels – both online and offline. AnalyticsIQ’s comprehensive identity graph includes data points like HEMs, MAIDs and IP addresses.
Connectivity
See Professionals as People
Businesses don’t make decisions – people do. AnalyticsIQ has the rare ability to link together B2B and B2C data to provide a true 360 degree view of individuals – at home and at the office.
Instant Access
Get Data Where You Need It
Our data is readily available in the tools and workspaces that data teams need – think Snowflake! We also offer flexible licensing deals to ensure you’ll always have access to the freshest data.
Cross-Channel
Personalization Starts Here
Ready to launch one-to-one campaigns? We make it easy to target your ideal audience across channels, including direct mail, digital, mobile and even addressable TV.
Just For You
Your Challenge, Our Data
Need a partner to help you create a powerful custom data set that answers your unique questions? AnalyticsIQ’s team of PhDs and analysts to create powerful data tailored to your specific business by blending cognitive research and data science.
True Partners
Success is No Accident
Want to know a smart marketing hack for growing your business? Partner with AnalyticIQ. We understand the specific data challenges and use cases facing your industry. Need proof? Check out our latest case studies.
Dream Big
Our Cognitive Research, Your Proprietary Insights
Marketers and data scientists turn to AnalyticsIQ for fresh, predictive data. Every quarter, we create dozens of new, proprietary audiences that reflect today’s rapidly shifting trends, behaviors, and economies. Moreover, AnalyticsIQ’s data creation engine provides clients with custom insights when they need it. Curious if we have the data you need? Submit your data request below and we’ll be in touch.
Consumers Have the Power
Say farewell to privacy policies packed with legal jargon. Learn about AnalyticsIQ’s data collection practices and how you can access, correct, and opt out of our marketing database on our consumer privacy page.
AnalyticsIQ is Busy Making Waves
Let’s Get to Work
Curious if AnalyticsIQ can help you reach your data-driven goals? Let’s connect!