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Six Key Insurance Trends Marketers Can’t Ignore

In Blog by Travis Meeks

In an industry as uniquely diverse and important as insurance, it is imperative that both consumers and providers stay up to date with the latest insurance trends and evolutions. And after a year as extraordinary as the past 12-months, major shifts in this traditional industry are becoming clear and con no longer be ignored. But which trends should be taken …

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AnalyticsIQ Data Leveraged in Research Examining Correlation Between Demography, Medical Conditions, and COVID-19 Patient Outcomes

In Blog by Travis Meeks

In the relentless fight against COVID-19, the use of reliable data and scalable data science practices has made a huge difference in the advancement of our understanding of the virus, how it affects certain populations, and how to combat it. To that end, AnalyticsIQ is proud that our data was leveraged in research conducted by The Economist to examine the …

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How Sustainable Brands Can Connect with the True Champions of Their Cause

In Blog by Sara Marwitz

Eco-friendly brands and marketers of ‘green’ products face a unique challenge that not many industries encounter – the majority of consumers believe they are more environmentally-conscious than other consumers and actually overestimate their level of “personal environmental engagement”. But doesn’t that sound like every marketer’s dream?  Why is this a unique challenge? Think about it. Consumers don’t overestimate their need …