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What does it take to become a data scientist?

What does it take to become a data scientist?

The basis of analyzing data is constantly asking why things are the way they are. One of the lessons I stress when training new data analysts is to always ask the question, “Why?”. “Why does my data look this way?” “Why do people behave...
How should marketers respond to ad-blocking?

How should marketers respond to ad-blocking?

In today’s connected world, the analytical and data-driven marketer must walk the fine line between valuable personalization and simply creepy. Consumers are more concerned with both relevance and privacy than ever before. That means marketers must respect and respond...