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Consumer Motivations

In Blog by Travis Meeks

AnalyticsIQ is proud to release Persona, a one-of-a-kind collection of predictive decisions drivers that delivers deep psychological purchasing insights that are ACTIONABLE and DRIVE RESULTS.

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Video Game Segmentation

In Blog by Travis Meeks

There has been a dramatic shift in what can be considered the ‘stereotypical gamer’ thanks to an expanding market of bewildering products. What chance then do this industry’s marketers have at matching their unique offering to the right customers?