Thanks to big data and predictive analytics, today’s marketers can anticipate the future actions of consumers and increase their chances of enticing a purchase. Predictive models and data products are developed based on the raw, known data of past events, giving...
From Pong to VR, Super Mario to Angry Birds, the video game industry has come a long way in a relatively short period of time. The impressive evolution of both technology and product offerings have attracted a wide range of new consumers, creating a dramatic shift in...
