Cannes Lions always brings out the boldest ideas in media, marketing, and adtech. But this year, something felt different. Behind the rooftop panels and rosé-fueled networking, the industry’s focus was clear: it’s time to get more human, more collaborative, and more...
As the NHL and NBA playoffs light up screens across the country, marketers and advertisers have a rare moment to seize the passion of two highly engaged, yet distinctly different fanbases by understand fan personas. But to make the most of this opportunity, it’s not...