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With well-being and literal lives on the line, the medical industry uses every tool and innovative technology possible to improve outcomes in healthcare for their patient populations. Transitioning towards a “data-driven approach” has become the new and improved strategy for many health organizations. Gathering and processing this information raises possible health equity issues among the population.

However, leveraging the power of quality data goes beyond analyzing patient medical records. Additional data points, available at scale, are necessary for the widespread improvement of healthcare processes and policies.

Health Data Analytics Requires ‘Big Data’

While ‘big data’ may sometimes have a negative connotation for unfamiliar industries, it can be a crucial aid in addressing critical health equity issues. With 80% of an individual’s health determined outside the doctor’s office, collecting the patients’ information can provide real-world insights into factors like social determinants of health to be used in hospitals, research facilities, clinical trials, and more. 

Combining medical and non-medical sources can deliver a wealth of intelligence about patients and treatments that contribute to improving the outcomes in healthcare. 

This new approach to health data analytics helps the industry to: 

  • Identify patient needs and habits
  • Track population health across communities
  • Uncover gaps and biases present in patients or study participants
  • Develop the correct devices and treatments
  • And more

Leveraging consumer data and analytics as a means to uncover evidence-based information is crucial for healthcare companies looking to provide more efficient and equitable medical practices that consider the individual’s unique experience corresponding to genetic predispositions, demographic data, racial and ethnic backgrounds, and life events.

Data at the Forefront of Fueling Better Healthcare

AnalyticsIQ believes in data for good. We know dependable information can make an impact on breaking down health equity issues. We are excited our data is part of the solution in driving better outcomes in healthcare across communities.

To learn more about how you can achieve a full view of patients to improve health equity issues and outcomes, check out our Health Equity White Paper. If your organization can benefit from an accurate and scalable data set, please approach us at