With well-being and literal lives on the line, the healthcare industry uses every tool and innovative technology possible to improve outcomes for their patient populations. Transitioning towards a “data-driven approach” has become the new and improved strategy among many health organizations; however, leveraging the power of data goes beyond analyzing patient medical records. Additional data points, available at scale, are necessary for widespread improvement to healthcare processes and policies.

While ‘big data’ may sometimes have a negative connotation for unfamiliar industries, it can be a major asset in addressing important issues such as health inequality. Individual data has the ability to provide real-world insights into things like social determinants of health that can be used hospitals, research facilities, clinical trials and more in order to:

  • Identify patient needs and habits
  • Track population health across communities
  • Uncover gaps and biases present in patients or study participants
  • Develop the right devices and treatments
  • And more

Leveraging consumer data and analytics as a means to uncover evidence-based information is crucial for healthcare companies looking to provide more efficient and equitable medical practices that consider the individual experience such as genetic predispositions, demographic information, racial and ethnic backgrounds, and life events.

Data at the Forefront of Fueling Better Healthcare Research and Outcomes

AnalyticsIQ believes in data for good. We know powerful information can make an impact on breaking down health equity barriers, and we’re excited our data is part of the solution in driving better health outcomes across all patient populations and communities.

To learn more about how you can achieve a full view of patients to improve health equity and outcomes, check out our full Health Equity White Paper, and if your organization can benefit from an accurate and scalable data set, please reach out to us at sales@analytics-iq.com.