Healthcare

Social Determinant of Health (SDOH) data points are key to improving health equity and delivering better patient outcomes. With AnalyticsIQ, you can combine data points such as age, race, and gender as well as income, location, housing type, transportation and access to technology to see a full picture. With this intelligence, organizations can deliver services that meet patient needs, identify opportunities to execute healthcare literacy programs and ensure marketing messages align with the lifestyle of high-risk populations.

Patient engagement is supercharged with better data. Going beyond the exam room and understanding a patient or member’s preferences and lifestyle is critical. Enhancing patient/member data helps identify opportunities to improve the patient journey and experience and drives more meaningful communication programs. A complete picture of a patient population also aids with new patient acquisition.

Improve HCP engagement by seeing the provider as more than a number or specialty.  Apply data points such as confidence using technology, attitude toward travel, and content and channel preferences to ensure messaging is effective, and not ‘one-size-fits-all’. To truly partner with the HCPs you serve, bring patient and provider data together to anticipate the greatest needs of the provider’s patient population, and supply better resources.