The World’s First B2C Data Based on Psychology

The world has changed and your customers are at the center. Consumers have come to expect highly personalized content and advertising experiences. Even with over 90% of marketers relying on data to create personalized experiences, over half of consumers say these experiences are not meeting their expectations. The cause? Bad data.

woman checking customer insights on her laptop
Coupon users are 219% more likely to have kids aged 3-5
travel credit card holders' customer insights
1 in 3 shoppers are highly likely to be cryptocurrency users

With over 100 years of collective analytical experience, we are the only data company to consistently blend cognitive psychology with data science to understand the heart of consumers and their motivations.

The proof is in the performance of our data, consistently outperforming others. And our flexible approach means we’ll do what it takes to work together.

Our Unique Approach

Having the right data is only half the battle. In order to drive meaningful results, data must be validated and tested before it can be applied successfully. At AnalyticsIQ, we take a scientific and psychological approach to data collection and validation. We carefully source, aggregate, cleanse, and link data from a variety of sources resulting in the most comprehensive and accurate view of your customers.

magnifying glass icon to uncover customer insights


Our team of PhD’s, including cognitive psychologists, asks the right questions to uncover new insights.

paintbrush icon


We can deploy surveys to consumers from a panel of 4,000,000 people to mine intelligence and develop audience segments tailored to you.

folder icon


It’s not just about surveys. We take a scientific approach to validate and scale consumer insights.

megaphone icon


Our audience segments are scalable, but never sacrifice accuracy. You can activate them across channels.

consumer data interactive network

See The Whole Picture

Our proprietary consumer database, PeopleCore, blends together demographic, transactional, and self-reported data collected from over 263 million individuals and 127 million households to create the most accurate and comprehensive view of your customers.

Not seeing the data your brand needs?


customer insights network icon


Social Network Activity across facebook, Twitter, Instagram, Linkedin, Marketing Channel Preference

money bag icon


Giving Ability, Motivations, Causes, Donor Channel Preference

heart icon


Diet, Exercise, BMI, Sleep, SDoH, Stress, Lifecycle Personas, Wellness Score, Medical Utilization

hand icon


Auto, Cooking, Cosmetics, Electronics, Exercise, Food, Gaming, Home Improvement, Movies, Music, Sports, Reading, Travel

coin icon


Apparel, Books, Technology, Health & Reality, Home Goods, Ride Share Services


money icon


Bank deposits, bankruptcy, housing stats, retail sales, unemployment

icon of hand


Discretionary spend on lifestyle categories, likelihood to be in market for education, dating services, and insurance

carrot icon


Values, beliefs, tendency to take risks

airplane icon


Spend level, travel type, international domestic

car icon


Vehicle model in-market predictors


customer insights icon


Age, Gender, Marital Status, Children, Ethnicity, Education, Occupation, Politics

dollar bills icon


Income, discretionary spend, debt, investor type, liquid assets, net worth, credit cards

credit card icon


Focus score, ability to pay, auto, retail, bank, balances

house icon


Purchase data, home value, dwelling specs, mortgage information

thumbs up icon


Small business owners, profession, students

people together icon


Lifestyle segmentation, 10 overarching groups, 90 underlying types

Not seeing the data your brand needs?

Fuel Every Brand
Experience, Across Every Device

Now more than ever it’s important to reach your customers no matter where they are. Our data can be activated across channels for targeted campaigns including direct mail, mobile, online, email, and even TV.

mobile phone icon
screen icon
laptop icon
letterbox icon
envelope icon
male customer smiling with arms crossed

Grow Your Business

Curious if PeopleCore is right for you? We’d be happy to share a sample and strategize the ideal solution. Request your complimentary data sample today!