Whether you have a dog, cat, or other pet, your best friend can help relieve stress, anxiety, or depression while providing unconditional love and companionship. Naturally, their owners want to protect them and be prepared for emergencies, as animals are prone to accidents and illnesses, just like humans.
Pet insurance is a great option to make sure our pets live their best lives. In this post, we share 21 pet insurance statistics – developed in-house by the AnalyticsIQ team – to help you understand pet owners’ behavior. Plus, we also dive into the factors that influence their decision-making.
Who is more likely to purchase pet insurance?
Many factors affect the decision to acquire coverage for our pets. Let’s look at these pet insurance statistics to see who is more likely to get a policy:
- Highly financially spontaneous individuals are 50% more likely to get pet insurance, while those with great financial control are 52% less likely than the general population.
- Those with existing student loans are 65% more likely to purchase pet insurance.
- Some give their best to their pets. Individuals that visit a primary care physician are 54% less likely to purchase pet insurance while those unlikely to visit a primary care doc are 39% more likely.
- Business travelers are 76% more likely to purchase pet insurance.
- No surprise – those who invest in pet clothing and high-end pet food also purchase pet insurance.
- Pet supply subscription box customers are 56% more likely to have pet insurance, while makeup subscription box buyers are 66% more likely.
- Volkswagen drivers are 72% more likely to have pet insurance.
Personal and lifestyle interests
- Visual social media platforms are key! Users who are active on highly visual platforms are more likely to purchase pet insurance than the general population, including Instagram (+63%), Pinterest (+64%), and Tiktok (+61%).
- Food show fans are 64% more likely to purchase pet insurance.
- Individuals that stream their video content are 72% more likely to purchase pet insurance.
- Soccer fans are 55% more likely to purchase pet insurance.
- Those that invest in elective beauty surgery are 60% more likely to purchase pet insurance.
- Individuals who experience high anxiety are 40% more likely to purchase pet insurance.
- Telemedicine users are 61% more likely to purchase pet insurance, and urgent care visitors are 68% more likely.
- Poor sleepers are 63% more likely to purchase pet insurance.
- Donors that give for intrinsic reasons and donors that give spontaneously are both 55% more likely to purchase pet insurance.
Age and family dynamics also play an important role
- Pet insurance is more popular with younger generations of pet owners. Gen Z is 65% more likely to purchase, Millennials are 55% more likely, and Boomers are 61% less likely to purchase.
- A pet’s position in a family is unique. Single individuals are 22% more likely to purchase pet insurance, while divorced individuals are 34% less likely, and Married couples are 16% less likely.
- Teachers are 54% less likely to purchase pet insurance.
- Retirees are 57% less likely to purchase pet insurance.
- Dog owners are 51% more likely to purchase pet insurance, while cat owners are only 27% more likely.
AnalyticsIQ data powers the creation of all the pet insurance statistics referenced in this article. Any comparisons that show a comparative lift or decrease in behavior (EX: X% more likely) are predictions compared against the general population. Want to dig in deeper on insurance audiences or gain a better understanding of your existing customer base? Check out our Insurance page to access additional resources. At AnalyticsIQ, we love collaborating to find new ways our data can solve everyday problems, so reach out to us at firstname.lastname@example.org. Let’s talk!
Job illustrations by Storyset