Protecting the Things People Value Most
Sophisticated Models Can Help You Get It Right.
Every insurer knows how critical it is to get the timing right. When consumers, employees, and companies are in the market for insurance, it’s often related to a significant life event: marriage, birth of a child, a big move, buying a new car, or the growth of a business. But how can you catch the attention of these potential customers when it matters the most?
The discovery, evaluation, and purchase can happen so quickly, that even the most sophisticated marketers can miss their window of opportunity without the right data. With AnalyticsIQ, we take our data to the next level. Backed by cognitive psychology research and proven data analytics methods, we build sophisticated predictive models that help you reach the right people when they need you the most.
Life insurance shoppers are 49% more likely to be single
In-market auto insurance shoppers are 60% more likely to be renters
Insurance professionals are 2.6X more likely to be veterans