AnalyticsIQ is a data innovator. Founded by a team of entrepreneurial data geeks, we believe the most interesting data points aren’t black or white. Instead, they’re gray, and they come from the area between our ears. If brands can understand the beliefs, values and motivators of their target audience, they can grow their business and fundamentally improve people’s lives.
Meet The Team
Chief Executive OfficerAs our Chief Operations Officer, Scarlett Shipp is the driving force behind AnalyticsIQ’s innovative data and identity solutions. She brings incredible expertise from her over 30 years of experience in the big data, analytics, and computer software industries. Scarlett oversees product development and our Department of Cognitive Sciences and also ensures that our data meets all CCPA and HIPAA privacy standards. Scarlett loves traveling the world, enjoying a great glass of champagne with her husband and friends, staying up to date on the latest fashion trends, and spending time with her dog Elvis. Stat that Scarlett thinks of often: Individuals who are very likely to purchase high-end food for their pets are over 110% more likely to order themselves meals from a food delivery service on a weekly basis.
Co-Founder & Chief Data ScientistGregg has been with AnalyticsIQ from the start, and also worked on the Sigma Analytics team. He is numbers all day, every day which extends into one of his favorite hobbies - poker. No casual player, Gregg visits Vegas every year for multiple tournaments including the World Series of Poker Championship tournament. He is Carolina bred, earning his Bachelors from Clemson and his Masters in Economics from the University of South Carolina. Fun factoid: You can't make a Straight with a 5 AND a 10, but it’s impossible to make a Straight without a 5 OR a 10.
Chief Solutions OfficerMike joined AnalyticsIQ in 2010, but also worked with Dave at Sigma Analytics. At work, Mike runs operations, but also spends a fair amount of time raving about his 3 kids. Mike is passionate about service work, and although every client opportunity is exciting in its own way, he truly loves the work we get to do with non-profits. To rejuvenate after a project, he likes chewy juice – it’s a thing. Mike graduated from the University of Rhode Island, and earned his MBA at Georgia State. Stat running through Mike’s mind: 100% of the best days of my life occurred after marriage.
Chief Revenue OfficerAs a born and bred Georgian woman, Anna is the epitome of Southern hospitality and grace. Luckily, she also knows data better than anyone. With 16 years in this crazy industry under her belt, she has seen it all. When she isn’t brainstorming new ways to use data with partners, she enjoys time with her family, cooking or learning to play the guitar. The best nights include red wine while sitting by the water. Anna attended the University of Georgia. Stat that defines Anna: She lives in a house divided... 50% Bulldog and 50% Gator.
Chief Financial OfficerLouise Ward is the Chief Financial Officer at AnalyticsIQ. Louise has over two decades worth of experience in executive level financial roles across a variety of industries including manufacturing tech, edtech, and gaming.
Senior Vice PresidentGail is a can-do-all kinda woman. She is our master of human resources and generally gets things done. When she takes off her many hats from the office, she is a self-proclaimed “baseball mom” courtesy of her teenage son. Her daughter attends Gail’s alma mater - Georgia Tech, and appears to be shaping up to be just like mom - all business. Living in Georgia won’t keep her from NYC style pizza - even if that means Gail has to travel. Gail earned both her Bachelors and Masters at Georgia Tech. Gives her pause: Walmart generates $3,000,000 in revenue every 7 minutes
VP of SolutionsZach Hudson is VP of Solutions at AnalyticsIQ. With over a decade of experience in business intelligence and analytics, Zach definitely speaks geek and loves helping our clients and partners get the most powerful results from their data. An alumnus of Kennesaw State University – Go Owls! – Zach lives Alpharetta, Georgia with his wife, 3 beautiful daughters, and new puppy. Fun fact about Zach: He is a karaoke junkie whose go to song is Purple Rain!
VP of Digital PartnershipsMargo Hock is VP of Partnerships at AnalyticsIQ and a data industry veteran with over a decade of experience. Margo has worked with major brands, agencies, and platforms across industries throughout her career in data and digital advertising. Margo believes the key to a good client partnership is becoming so engrained in your client’s success that your boss needs to remind you which company you work for. Margo is based in Lincoln, Nebraska where she lives with her husband, 2 children, and 2 dogs. Fun fact about Margo: She is a die-hard college basketball fan!
VP of MarketingTravis Meeks is an Atlanta-native and joined AnalyticsIQ in 2015. As VP of Marketing, Travis loves using AnalyticsIQ’s own data and insights to bring data-driven stories to life for marketers and data teams. Travis and his wife Nina love the beach, the Atlanta Falcons, and their 85-pound boxer named Hobbes (or is he a tiger?). Travis is a proud Owl, earning his MBA and MSIS from Kennesaw State University – hooty hoo! A stat that blows Travis’s mind: There are more stars in the universe than grains of sand on Earth.
Sarah Cavrak, PhD
Senior Director of Cognitive SciencesSarah’s contributions to the team have allowed us to be smarter about the use of Psychology when it comes to collecting consumer data and creating marketing products. When she isn’t getting into the heads of the US population, you will almost always find her outside. She describes nature as her real “home” and enjoys jogging the streets, going into the mountains, or practicing yoga. Bullet proof coffee pushes her out the door every morning. Sarah attended Edinboro University for her bachelors in Psychology, and Georgia State for her Masters and PhD in Cognitive Sciences. Stat on Sarah’s mind: More than 20% of the world's oxygen is produced by the Amazon rainforest.
VP of Product ManagementBrook Hoy is VP of Product Management at AnalyticsIQ and has extensive experience having led key initiatives and innovation at various industry leaders throughout his career. He has also demonstrated an entrepreneurial prowess, having previously founded a peer-to-peer marketplace and provided expert consultation in the eCommerce space. Continually eager to learn, Brook has received numerous certifications from top academic institutions like University of Maryland, Northwestern University, and others. In his personal life, he enjoys spending time with his family, reading, mountain biking, and indulging his food and wine interests. Brook’s favorite quote: “You have to start with the customer experience and work backwards to the technology.” – Steve Jobs
A Few Fun Facts
We have employees in 6 states and on 2 continents
The year our CEO landed his first analytics internship.
The year AnalyticsIQ was founded
We are headquartered in Atlanta, GA
93% of our staff holds a Master’s Degree or higher
38% of our technical staff holds a PhD
An Ethical Approach to Data
AnalyticsIQ is committed to operating an ethical business. To this end, we make the following commitments:
- We only use publicly available or consumer opt-in data in the creation of our predictive models
- We operate with empathy for consumers who are directly or indirectly impacted by our data
- We respect consumer privacy and have a clear and well defined process for consumers to opt-out of our consumer database
- We treat consumers, employees and vendors as we would like to be treated.
Have questions? Contact us.
Want to Join Us?
AnalyticsIQ is a dynamic, fast-growing marketing data and analytics company. Our solutions empower marketers to deliver consumers more personalized experiences while helping marketing dollars go further.
Ask any team member or client and they will tell you they haven’t experienced a culture quite like AnalyticsIQ. We are a tight-knit group of data fanatics, which allows us to move quickly and make things happen for our clients. We make it our goal to know our clients’ businesses as well as they do. As a result, most clients think of us as partners, not just vendors.
Our Chief Data Scientist, Gregg Weldon believes that “a good data analyst gazes into chaos and tries to sort it out into some type of reasonable order. Not because we have to, but because we find it enjoyable!” This describes the AnalyticsIQ team perfectly – we genuinely love data and the challenges of solving complex problems! Think you could be a good fit?