Our Story
AnalyticsIQ is a data innovator. Founded by a team of entrepreneurial data geeks, we believe the most interesting data points aren’t black or white. Instead, they’re gray, and they come from the area between our ears. If brands can understand the beliefs, values and motivators of their target audience, they can grow their business and fundamentally improve people’s lives.
Meet The Team
Scarlett Shipp
Chief Executive Officer
Gregg Weldon
Co-Founder & Chief Data Scientist
Mike Hattub
Chief Solutions Officer
Anna Brantley
Chief Revenue Officer
Louise Ward
Chief Financial Officer
Gail Maclsaac
Senior Vice President
Zach Hudson
VP of Solutions
Margo Hock
VP of Digital Partnerships
Travis Meeks
VP of Marketing
Sarah Cavrak, PhD
Senior Director of Cognitive Sciences
Brook Hoy
VP of Product Management
A Few Fun Facts
An Ethical Approach to Data
AnalyticsIQ is committed to operating an ethical business. To this end, we make the following commitments:
- We only use publicly available or consumer opt-in data in the creation of our predictive models
- We operate with empathy for consumers who are directly or indirectly impacted by our data
- We respect consumer privacy and have a clear and well defined process for consumers to opt-out of our consumer database
- We treat consumers, employees and vendors as we would like to be treated.
Have questions? Contact us.
Want to Join Us?
AnalyticsIQ is a dynamic, fast-growing marketing data and analytics company. Our solutions empower marketers to deliver consumers more personalized experiences while helping marketing dollars go further.
Ask any team member or client and they will tell you they haven’t experienced a culture quite like AnalyticsIQ. We are a tight-knit group of data fanatics, which allows us to move quickly and make things happen for our clients. We make it our goal to know our clients’ businesses as well as they do. As a result, most clients think of us as partners, not just vendors.
Our Chief Data Scientist, Gregg Weldon believes that “a good data analyst gazes into chaos and tries to sort it out into some type of reasonable order. Not because we have to, but because we find it enjoyable!” This describes the AnalyticsIQ team perfectly – we genuinely love data and the challenges of solving complex problems! Think you could be a good fit?