21 Health Insurance Consumer Stats That Describe How Unique Audiences Approach Health, Dental & Vision Coverage

It’s not an understatement to say that anyone’s health coverage in the United States can make or break lives. From this standpoint, health insurance consumer behavior data becomes a pillar from which to make reliable, data-based decisions that weigh in all aspects of an audience.

This set of 21 insights and predicted stats, powered by AnalyticsIQ, focuses on health, dental and vision insurance while also diving into how different audiences behave regarding their health coverage. From married couples and single individuals to homeowners, Gen Xs, Boomers, and Social Media users, we cover it all.  

Relationship status and its impact on coverage

1. Married couples are 14% more likely to purchase dental insurance, and 13% more likely to purchase vision insurance.
2. Married couples are 14% more likely to have Employer-provided health insurance.
3. Single individuals are 16% more likely to have Marketplace health insurance.
4. Divorced individuals are 27% less likely to purchase dental insurance, and 30% less likely to purchase vision coverage.

Homelife and behaviors

1. Homeowners preparing to move are 46% more likely to be in-market for dental insurance. Plus, they are 47% more likely to shop for vision insurance. 
2. Households with children present are 22% more likely to purchase dental insurance, and 30% more likely to purchase vision insurance. 
3. Individuals concerned with financial planning are 29% more likely to purchase dental insurance.

Education and professional considerations

1. Individuals with graduate degrees are 18% more likely to have Employer-provided health insurance. 
2. Individuals with bachelor’s degrees are 24% more likely to purchase dental insurance.
3. Individuals with graduate degrees are 27% more likely to purchase dental insurance. 
4. Physicians are 24% more likely to purchase dental insurance. 
5. Your teeth are a smart investment. Stocks and bond investors are 41% more likely to purchase dental insurance. 

Media habits 

1. Fanatical female sports watchers are 51% more likely to purchase dental insurance.
2. Instagram users are 30% more likely to purchase vision insurance. 
3. LinkedIn users are 35% more likely to purchase dental insurance. 
4. Twitter users are 38% more likely to purchase dental insurance, and 35% more likely to purchase vision insurance. 
5. Tech laggards are 51% less likely to purchase dental insurance. 

The Generation Gap and the impact on differences in desire for coverage

1. Gen Z is 27% more likely to have Marketplace health insurance. 
2. Millennials are 19% more likely to purchase dental insurance. Plus, they are 21% more likely to purchase vision insurance. 
3. Gen X is 31% more likely to purchase vision insurance. 
4. Boomers are 55% less likely to purchase dental insurance.

AnalyticsIQ data powers the creation of all the dental, vision, and health insurance consumer data and predicted statistics referenced in this article. Any comparisons that show a comparative lift or decrease in behavior (EX: X% more likely) are predictions compared against the general population.

Want to dig in deeper on insurance audiences or gain a better understanding of your existing customer base? Check out our Insurance or Health pages to access additional resources. We are an expert team dedicated to finding new ways consumer data can solve everyday problems, so reach out to us at sales@analyticsiq.com. Let’s talk!

Health illustrations by Storyset