Not many industries were affected over the course of the COVID-19 pandemic as much as the travel industry. But as vaccines become more readily available and travel restrictions begin to loosen, pent up consumers are eager to hit the road once again – and travel brands...
In the relentless fight against COVID-19, the use of reliable data and scalable data science practices has made a huge difference in the advancement of our understanding of the virus, how it affects certain populations, and how to combat it. To that end, AnalyticsIQ...
Green marketing and eco-friendly brands face a unique challenge that not many industries encounter – the majority of consumers believe they are more environmentally-conscious than other consumers and actually overestimate their level of “personal environmental...
In an industry as uniquely diverse and important as insurance, it is imperative that both consumers and providers stay up to date with the latest trends and evolutions. And after a year as extraordinary as 2020, major shifts in this traditional industry are becoming...
Using Data for Good, and giving back to the community has been a consistent priority for AnalyticsIQ since day one. Most recently, we have been proud to donate the use of our data to a COVID-19 Research Database. Furthering our initiatives to help grow the future of...
More often than not, there is more to a trend than meets the eye. That is, until you dive into the data. And consumer finance marketing is no exception. As new financial trends continue to make headlines every day, it can be difficult to distinguish opinion from...
