Recently, we announced the official launch of Connection+, our best-in-class B2B2C linkage solution. What exactly is B2B2C linkage data? For AnalyticsIQ, we’ve brought together the power of our two robust databases, PeopleCore and BusinessCore, to help B2B brands...
Gen Z is the first truly digital and social media native generation. Born between 1996 and 2012, they have built a relationship with technology from the beginning, integrating it into their lives from early childhood. Their approach to day-to-day activities and their...
50+ years ago, the only marketers that needed to be concerned with gamers were the ones employed by Atari or their hopeful competitors. Like advanced TV, the gaming industry has seen explosive growth and extreme consumer fragmentation. Gamers today have access to...
The political landscape is susceptible to constant change, and constant shifts in public opinion as a reaction to social issues, politicians’ actions, and current events. As a result, both political and non-political marketers have to continuously adapt their...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
The countdown is on! The 2022 midterm elections will be here before we know it. In the upcoming months, communications and campaign managers across the country will be pulling out all the stops to ensure their candidate or cause reigns supreme at the polls. One of the...
