
Know Your Customer. Not Just an Account Number.
As finance has gone mobile, the competition for member loyalty has grown. Now, banks, credit unions, fintech companies, and even consumer brands have their own accounts, credit cards and loyalty programs. This puts a lot of pressure on financial services marketers who are tasked with reaching their audience via digital channels, all while navigating complex data compliance regulations.
To capture and keep the attention of savers, spenders and investors, marketing campaigns must reflect consumers’ lifestyle, life stage, behaviors and motivations. AnalyticsIQ’s data gives powerful individual and household insights that power modeling and analytics and help you ‘KYC’. And with Reg B friendly data segments, marketers can rest assured their campaigns meet guidelines for fair and unbiased advertising.
Resources

ebook
Six Trends in Consumer Finance Shaping Marketing

“KYC” Data Playbook
How Financial Services Brands Can Use Predictive Data to Truly KYC – or “Know Your Customer” – In More Ways Than One

Product Booklet
Understand how AnalyticsIQ creates the most accurate view of consumer finances available.
Think You Know Your Customer?

29.2% of the US population is very likely to use cryptocurrency like Bitcoin


Full time students are 90% more likely to be motivated by financial growth
See the Full Financial Picture for Your Audience.
Move forward with confidence and compliance