As finance has gone mobile, the competition for member loyalty has grown. Now, banks, credit unions, fintech companies, and even consumer brands have their own accounts, credit cards and loyalty programs. This puts a lot of pressure on financial services marketers who are tasked with reaching their audience via digital channels, all while navigating complex data compliance regulations.

To capture and keep the attention of savers, spenders and investors, marketing campaigns must reflect consumers' lifestyle, life stage, behaviors and motivations. AnalyticsIQ's gives powerful individual and household insights that power modeling and analytics. And with Reg B friendly data segments, marketers can rest assured their campaigns meet guidelines for fair and unbiased advertising.