Retailers

The way you speak to your audience matters, and understanding them is key. One shopper may look for children’s clothing online to compare prices; another may prefer to get in-store inspiration from a home furniture display. These days, most shoppers do both. With AnalyticsIQ, you can pinpoint where shoppers are in their buying journey and customize your messaging to fit their needs.

Research shows that the average cost for a retail lead is $34. That’s why it’s important to know what works for your buyers and what doesn’t. With custom analytics from AnalyticsIQ, you get high-quality data to build sophisticated models as well as post-campaign data to show you where to focus your attention.

In the retail market, 80% of shoppers say customer experience is as important as a business’s products or services. In order to deliver a great experience, you have to know what makes them tick. Using data from AnalyticsIQ, you can find out who they are and what they need to create an experience that keeps your brand top of mind.