Advanced TV Advertising

Unlock rich insights and predict future business outcomes fueled by people-level data. Understand what content and programming will resonate most with your viewers to power content recommendations and machine learning algorithms. Leverage analytics and modeling to forecast financial outcomes and suggest a range of marketing actions and business decisions to optimize your revenue opportunities.

The average American watches 38 hours of television per week and marketers are in turn spending over $70 billion a year on linear TV to reach them. Combined with digital content sources including video and podcasts, brands must rely heavily on data to ensure their messages are reaching the right people at the right time and with the right frequency.

Enable your advertisers to capture the attention of their audiences across your platforms with maximum efficiency and effectiveness.

Traditional TV ratings are one-dimensional. In today’s advanced TV advertising world, brands require the ability to understand the impact of their campaigns tied to business results. Through closed-loop attribution, it is now possible to link linear, addressable, OTT and CTV campaigns to metrics like:

• Offline sales
• Online sales
• Website visits
• App downloads
• Foot traffic via mobile location data