Automotive

Data that Drives Car Shoppers to Take Action

Get Under the Hood on Buyers.

Car buying behaviors are rapidly transforming, causing the ground to shift beneath auto marketers. Despite new tech and shifting consumer habits, vehicles are still a huge component of daily life. But one set of wheels does not fit all!

Millennials may prefer sporty hatchbacks, while large families are trying to squeeze in multiple car seats as well as the family dog. Auto marketers can’t apply broad branding techniques or use generic marketing tactics for any in-market buyer. They need to create campaigns that feel as personalized as the interactions that happen on the lot. AnalyticsIQ gives you all the data you need to put drivers behind the wheel.

Fuel Up Your Marketing
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Resources

eBook

8 Accelerating Auto Trends to Capitalize On With Data

Product Sheet

AutoIQ: Get to Know the Person Behind the Wheel

Personas Guide

Pandemic Personas: Navigate Consumers' New Attitudes and Actions

Anxious car shoppers have an income 54% higher than the US average

New vehicle drivers are twice as likely to be exercise enthusiasts

96% of safety focused car shoppers are female

Think you know Drivers?

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Access the innovative, predictive data to fuel your marketing and analytics.