The countdown is on! The 2022 midterm elections will be here before we know it. In the upcoming months, communications and campaign managers across the country will be pulling out all the stops to ensure their candidate or cause reigns supreme at the polls. One of the...
As November 3rd quickly approaches, there is a question that begs to be answered: have the events of 2020 within the United States affected voting intentions of the American public? To answer this question, we turned to our proven research methodology driven by...
Tis’ the season – election season, that is. As consumers are making up their minds about which candidate they will cast a vote for in the fall, should businesses and their marketers be interested? Can an individual’s presidential preference present data-driven...