by Courtney Huber | Dec 14, 2023 | Blog
Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and...
by Travis Meeks | Jan 17, 2023 | Blog
“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
by Travis Meeks | Oct 19, 2022 | Blog
The political landscape is susceptible to constant change, and constant shifts in public opinion as a reaction to social issues, politicians’ actions, and current events. As a result, both political and non-political marketers have to continuously adapt their...
by Kevin Dean | Sep 28, 2022 | Blog
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
by Travis Meeks | Jun 15, 2022 | Blog
The countdown is on! The 2022 midterm elections will be here before we know it. In the upcoming months, communications and campaign managers across the country will be pulling out all the stops to ensure their candidate or cause reigns supreme at the polls. One of the...
