“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
Millennials are, without a doubt, a complex generation. Born between 1980 – 1996, they represent a mix of the old and the new. They are the first generation growing up with the internet and, later in life, smartphones and social media. To understand Millennial...
Recently, we announced the official launch of Connection+, our best-in-class B2B2C linkage solution. What exactly is B2B2C linkage data? For AnalyticsIQ, we’ve brought together the power of our two robust databases, PeopleCore and BusinessCore, to help B2B brands...
Gen Z is the first truly digital and social media native generation. Born between 1996 and 2012, they have built a relationship with technology from the beginning, integrating it into their lives from early childhood. Their approach to day-to-day activities and their...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
