by Travis Meeks | Jan 18, 2024 | Blog
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
by Travis Meeks | Jun 28, 2023 | Blog
Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
by Travis Meeks | Jun 5, 2023 | Blog
Conducted by the Cognitive Sciences Department, this research focuses on the impact on women of the rising cost of living due to inflation. We review the lifestyle effects of inflation, how women are planning for the future, and their approach to purchasing decisions....
by Travis Meeks | May 24, 2023 | Blog
The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others...
by Travis Meeks | Jan 17, 2023 | Blog
“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...