Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
Conducted by the Cognitive Sciences Department, this research focuses on the impact on women of the rising cost of living due to inflation. We review the lifestyle effects of inflation, how women are planning for the future, and their approach to purchasing decisions....
The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others...
Get Ready for Fintech Nexus! The AnalyticsIQ is hitting the road once again! This time, team members Theresa Blue and Curtis Marshall are packing their bags and heading up north to the Big Apple to attend the highly anticipated Fintech Nexus USA 2023 conference from...
