by Travis Meeks | Jan 7, 2023 | Blog
Millennials are, without a doubt, a complex generation. Born between 1980 – 1996, they represent a mix of the old and the new. They are the first generation growing up with the internet and, later in life, smartphones and social media. To understand Millennial...
by Travis Meeks | Nov 7, 2022 | Blog, News & Events
Recently, we announced the official launch of Connection+, our best-in-class B2B2C linkage solution. What exactly is B2B2C linkage data? For AnalyticsIQ, we’ve brought together the power of our two robust databases, PeopleCore and BusinessCore, to help B2B brands...
by Travis Meeks | Oct 28, 2022 | Blog
Gen Z is the first truly digital and social media native generation. Born between 1996 and 2012, they have built a relationship with technology from the beginning, integrating it into their lives from early childhood. Their approach to day-to-day activities and their...
by Kevin Dean | Sep 28, 2022 | Blog
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
by Travis Meeks | Feb 15, 2022 | Blog
Are you as over virtual events as we are? We’re so excited to have the team hitting the road again in March to connect with industry experts and talk the latest innovations and data-driven strategy. Our Curtis Marshall and Brandon Smith will both be at the 7th edition...