If you are part of a non-profit, you’ve likely heard the adage “Make it personal!” a gazillion times. Why then are so many organizations still heavily underfunded when it comes to data? There must be a missing link, right? Creating a personalized...
This is a guest post contributed by the leading data commerce platform, Narrative I/O. A brand’s target audience is composed of multi-faceted individuals that lead busy lives, juggling work, family, and social obligations on a daily basis. All of these facets of a...
Recently, we announced the official launch of Connection+, our best-in-class B2B2C linkage solution. What exactly is B2B2C linkage data? For AnalyticsIQ, we’ve brought together the power of our two robust databases, PeopleCore and BusinessCore, to help B2B brands...
Gen Z is the first truly digital and social media native generation. Born between 1996 and 2012, they have built a relationship with technology from the beginning, integrating it into their lives from early childhood. Their approach to day-to-day activities and their...
50+ years ago, the only marketers that needed to be concerned with gamers were the ones employed by Atari or their hopeful competitors. Like advanced TV, the gaming industry has seen explosive growth and extreme consumer fragmentation. Gamers today have access to...
The political landscape is susceptible to constant change, and constant shifts in public opinion as a reaction to social issues, politicians’ actions, and current events. As a result, both political and non-political marketers have to continuously adapt their...