Leading data innovator is first company to roll out targeted audiences backed by cognitive psychology, to reach consumers interested in cannabidiol (CBD) items
ATLANTA, GA (Original Post via EINPresswire) — Predictive analytics and marketing data innovator, AnalyticsIQ , is proud to announce the launch of the company’s innovative CBD marketing audiences. The audience segments are aimed at helping CBD companies deliver targeted communication with interested consumers across offline and online marketing channels.
The CBD (cannabidiol) industry is booming, anticipated to hit $22 billion in revenue by 2020 with two in three U.S. consumers considering using CBD-infused products. Companies are meeting consumers’ appetite for these CBD products with everyone from Sephora to pet treat suppliers building businesses around cannabis. With an explosion of CBD related companies and products, now it is more critical than ever for CBD brands to build a loyal base of fans if they want to thrive long-term.
“We’re the first marketing data company to use cognitive psychology in creating audiences specifically designed to help CBD companies target and reach CBD consumers across channels.”
“As a pioneer in the marketing data industry, we saw an opportunity to help other pioneering companies, specifically those navigating the booming world of CBD products,” states Anna Brantley, Chief Revenue Officer at AnalyticsIQ. “As the first data company to utilize cognitive psychology and research in our data creation, our expertise perfectly aligns with the personal nature of CBD product selection and usage,” adds Brantley.
By blending together demographics, behaviors and psychological motivators, AnalyticsIQ’s CBD marketing audiences help companies target and reach:
– Consumers likely to utilize CBD products
– Consumers who desire to leverage CBD to manage personal pain, anxiety or stress
– Consumers likely to use CBD products in specific forms like oils and topicals
– Consumers who are also interested in supporting political policies related to the cannabis industry
Advertisers can target the AnalyticsIQ CBD audiences for communication across traditional personalized channels, like direct mail. The segments can also be used for digital, mobile, video and even advanced TV marketing, where permissible. These CBD audiences can also be leveraged for analytics, so that companies can understand their current customer base and even develop custom look alike models.
For advertisers, agencies and media companies interested in learning more about AnalyticsIQ’s new CBD marketing audiences, custom modeling solutions and cross-channel activation capabilities, contact firstname.lastname@example.org.