Winning with Data Episode 6 – 2019 Off to a Great Start!

In Blog by Travis Meeks

We may only be a few months into 2019, but we are gearing up for our best year yet! In this episode of Winning with Data, our Chief Data Scientist Gregg Weldon outlines the brand new variables we created during the first quarter of 2019.

Watch our quick video below to hear all the details from Gregg himself, or if you’re in a hurry, here are the highlights:

  • Numerous grocery store brands added to InMarketIQ including Aldi, Costco, Kroger, Publix, Safeway, Sam’s Club, Sprouts, and Trader Joe’s
  • Auto, Health, and Life Insurance predictors added to InMarketIQ
  • Venmo and VRBO services were also added to InMarketIQ
  • Tumblr is the newest social network included in ChannelIQ
  • Military Veteran flag added to DemoIQ

All of these new variables give marketers new insights that allow them to optimize their marketing communications, making their message more personalized and targeted.

If you have any questions about our PeopleCore data and how our new variables can impact your organization for the better, don’t hesitate to reach us at sales@analytics-iq.com.