“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
If you are part of a non-profit, you’ve likely heard the adage “Make it personal!” a gazillion times. Why then are so many organizations still heavily underfunded when it comes to data? There must be a missing link, right? Creating a personalized...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
It’s April, which means the season of celebrating “Dads and Grads” is in full swing. So what better time to announce the launch of our University Partner Program nomination period? What is it? Our University Partner Program gives data science students, professors and...
