This year, our Chief Revenue Officer Anna Brantley and VP of Partnerships Margo Hock made their way across the pond to attend the Cannes Lions International Festival Creativity. During this weeklong event set in the beautiful French Riviera, Anna and Margo had the...
For marketing teams, the final quarter of the year is more or less a tug of war between wanting to get the most out of the seasonal chaos and wanting to keep the advertising costs minimal. Custom audience targeting, powered by accurate and timely data, can boost your...
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and...
This year, AnalyticsIQ’s Margo Hock and Kevin Dean embarked our company’s inaugural voyage to the south of France for Cannes 2023 to meet up with fellow advertising, marketing, and technology leaders for a unique combination of leading-edge conversations...
