Get ready California, members of the AnalyticsIQ team are hitting the road once again! This time we are headed out west to sunny Los Angeles, California for the 2023 National Sports Forum. Our own Curtis Marshall and Jason Morris will be there from February 26th...
50+ years ago, the only marketers that needed to be concerned with gamers were the ones employed by Atari or their hopeful competitors. Like advanced TV, the gaming industry has seen explosive growth and extreme consumer fragmentation. Gamers today have access to...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
