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Research Summary: A Closer Look at Social Gamers

Research Summary: A Closer Look at Social Gamers

AnalyticsIQ’s new analysis examining social gamers is now available. Recent years have seen the world of gaming undergo a remarkable transformation. Gaming has transformed from a niche group of enthusiasts into a mainstream form of entertainment. Social gaming...
Just Released: Video Gaming Behavior Research Report

Just Released: Video Gaming Behavior Research Report

50+ years ago, the only marketers that needed to be concerned with gamers were the ones employed by Atari or their hopeful competitors. Like advanced TV, the gaming industry has seen explosive growth and extreme consumer fragmentation. Gamers today have access to...