Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
Are you as over virtual events as we are? We’re so excited to have the team hitting the road again in March to connect with industry experts and talk the latest innovations and data-driven strategy. Our Curtis Marshall and Brandon Smith will both be at the 7th edition...
More often than not, there is more to a trend than meets the eye. That is, until you dive into the data. And consumer finance marketing is no exception. As new financial trends continue to make headlines every day, it can be difficult to distinguish opinion from...