Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
Financial services marketers and data users can now access P$YCLE Premier Segments via AnalyticsIQ ATLANTA, GA, USA (Originally Posted February 6, 2024 on EINPresswire.com) — AnalyticsIQ, the leading provider of predictive people-based data, today announced an...
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
Conducted by the Cognitive Sciences Department, this research focuses on the impact on women of the rising cost of living due to inflation. We review the lifestyle effects of inflation, how women are planning for the future, and their approach to purchasing decisions....
