“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
This is a guest post contributed by the leading data commerce platform, Narrative I/O. A brand’s target audience is composed of multi-faceted individuals that lead busy lives, juggling work, family, and social obligations on a daily basis. All of these facets of a...
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