While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive marketing landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of...
‘Actions speak louder than words.’ The old adage is one that data-driven marketers agree with whole-heartedly. The modern marketer must draw actionable insights from data when using marketing analytics or else lose out in customer acquisition. In short, data must be...