Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive marketing landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of...
‘Actions speak louder than words.’ The old adage is one that data-driven marketers agree with whole-heartedly. The modern marketer must draw actionable insights from data when using marketing analytics or else lose out in customer acquisition. In short, data must be...
