Conducted by the Cognitive Sciences Department, this research delves into the auto buyer decision process, from selecting a vehicle to choosing an insurance policy and the effects of inflation on vehicle purchases to help brands improve their automotive marketing and...
The Cognitive Sciences Department at AnalyticsIQ conducted a large nationwide survey of U.S. adults to evaluate several aspects of the current automotive landscape. Check out the results here.
The Cognitive Sciences Department at AnalyticsIQ conducted a large nationwide survey of U.S. adults to evaluate several aspects of the consumer experience with automotive insurance. Check out the results here.
Cars play a large role in the projection of a driver’s identity, and can say a lot about their owners, even when they’re not behind the wheel. At AnalyticsIQ, we’ve performed in-depth research on car owners behavior to understand how it is linked to...
“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
