by Courtney Huber | Dec 14, 2023 | Blog
Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and...
by Travis Meeks | May 16, 2023 | Blog
Conducted by the Cognitive Sciences Department, this research delves into the auto buyer decision process, from selecting a vehicle to choosing an insurance policy and the effects of inflation on vehicle purchases to help brands improve their automotive marketing and...
by Travis Meeks | Feb 8, 2023 | Blog
Cars play a large role in the projection of a driver’s identity, and can say a lot about their owners, even when they’re not behind the wheel. At AnalyticsIQ, we’ve performed in-depth research on car owners behavior to understand how it is linked to...
by Travis Meeks | Jan 17, 2023 | Blog
“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
by Kevin Dean | Sep 28, 2022 | Blog
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...