In today’s fast-paced digital advertising landscape, brands must break through the noise to connect with the right audiences at the right time. But with ever-changing consumer behaviors and increasing competition, how can marketers ensure their campaigns are not only seen but also effective? The answer lies in having access to and leveraging high-quality digital audiences.
And now, AnalyticsIQ is making it easier than ever to navigate the complex world of audience-based targeting with our new, comprehensive Digital Audience Lookbook—a powerful resource featuring 2,000+ off-the-shelf digital audiences created from AnalyticsIQ’s people-based, predictive data.
📚 Download the Lookbook Here
With digital audiences ranging from automotive to travel, demographics to finances, B2B to healthcare, purchase predictors to internal motivations, and more, AnalyticsIQ’s comprehensive digital taxonomy has the predictive, scalable digital audiences you need to improve marketing outcomes!
The Bells and Whistles: How to Navigate Our Digital Audience Lookbook
Every page of our Digital Audience Lookbook was designed with you in mind. Beginning with our Automotive audiences and continuing on through our vast segment categories – from B2B through Travel Intenders – this interactive document makes navigation between verticals and audience sections easy. The clickable table of contents can take you directly to any of the various categories throughout the document with one simple click. Browse all our syndicated offerings, or just the ones you need, with this helpful interactive feature.
As you browse, you’ll also find brief descriptions for each category and subcategory along with the exact path and audience name for each segment in our digital taxonomy.
Throughout the Lookbook you’ll also find helpful pieces of supplemental content like relevant case studies, research reports, eBooks, and more to further assist you in your search for the right audiences for your campaigns.
🔓 Unlock the Complete Lookbook Here
The Data Behind the Document
AnalyticsIQ is the leading offline people-based audience creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help B2C and B2B organizations across industries understand who people are, what they do, and why they make decisions – regardless of whether at home as consumers or at work as professionals.
Our PeopleCore consumer audiences, BusinessCore B2B audiences, and Connection+ B2B2C linkages provide insight into individuals that empower brands to achieve better outcomes for all.
AnalyticsIQ partners with the best technology companies, data providers, and digital platforms to make our people-based audiences available for activation across the digital ecosystem.
Through our partnerships with leading on boarders like LiveRamp and Neustar, our digital taxonomy of 2,000+ audiences can be distributed where you need them and are also available off-the-shelf in most major digital marketplaces such as LiveRamp Data Store, The Trade Desk Data Marketplace, Lotame Data Exchange, Eyeota’s Audience Data Marketplace, the Viant Platform, Snowflake Marketplace, and many, many more.
Power Your Marketing Success with AnalyticsIQ
At AnalyticsIQ, we know that better data leads to better marketing outcomes. That’s why we go beyond standard audience segmentation—leveraging our proprietary blend of cognitive psychology and data science to create predictive, privacy-first audience data that helps marketers drive real engagement and ROI.
Whether you’re looking to target consumers across channels, build custom audiences, or measure your results, The AnalyticsIQ Digital Audience Lookbook is your key to access the data you need.
📥 Download The AnalyticsIQ Digital Audience Lookbook today and find the audience you need to power your campaigns!