Level Up your Knowledge of Video Gamers with our GamerIQ Infographic

In Blog by Sara Marwitz

In our latest Winning with Data Episode, our Chief Analytical Officer, Gregg Weldon, discussed all things video games and our brand-new gaming variables. Our in-depth GamerIQ data offers unique insight into not only who the actual gamer is behind the screen, but how they interact in the marketplace and beyond. With over $18 billion spent on gaming last year alone, this is an audience that is absolutely brimming with opportunity.

Our three gaming platform categories – mobile, console, and PC – are comprised of extremely different audiences, ensuring a robust amount of marketing potential for your company. Interested in learning more about this booming industry and the consumers who comprise it? Check out our complete GamerIQ Infographic below.