In our latest Winning with Data Episode, our Chief Analytical Officer, Gregg Weldon, discussed all things video games and our brand-new gaming variables. Our in-depth GamerIQ data offers unique insight into not only who the actual gamer is behind the screen, but how they interact in the marketplace and beyond. With over $18 billion spent on gaming last year alone, this is an audience that is absolutely brimming with opportunity.
Our three gaming platform categories – mobile, console, and PC – are comprised of extremely different audiences, ensuring a robust amount of marketing potential for your company. Interested in learning more about this booming industry and the consumers who comprise it? Check out our complete GamerIQ Infographic below.