analyticsiq customer database logo

With the ever-changing COVID-19 pandemic, consumers are unsurprisingly feeling a range of emotions, which is causing a shift in their marketplace behavior. Our team of data scientists and cognitive psychologists saw an opportunity to conduct research at the height of the pandemic in order to capture consumer attitudes and behaviors at that trying point in time. The result is the creation of unique consumer personas marketers can utilize to create thoughtful and effective communication strategies to maintain and build relationships with customers – even in times of crisis.

“COVID-19 is presenting a new crossroads for people. Understanding the intersection of peoples’ beliefs and the choices they are making can help businesses better respond to consumers now.”
– Scarlett Shipp, Chief Product Officer at AnalyticsIQ

Although we strive to understand the who, what, and why behind consumers and the decisions they make everyday, since the onset of the coronavirus outbreak, the ‘what’ and ‘why’ for many consumers instantly shifted to meet their current needs and priorities. Our new Pandemic Personas allows you to understand the new motivations behind the choices people are likely to make during these unprecedented times.

We have identified four distinct personas based on an individual’s current attitudes (a positive or negative outlook) as well as the actions (protective or non-protective health behaviors) they are taking amidst the pandemic and how those attitudes and actions intersect and interact with each other.

Interested in learning more about our Pandemic Personas? Click here to access our full Pandemic Personas Guide.