Fan engagement strategies are adapting to connect with a new kind of fan. With more entertainment choices than ever before, the sports industry, including clubs and organizations, must turn to data to uncover a competitive edge. This is true whether the goal is to...
AnalyticsIQ’s new analysis examining social gamers is now available. Recent years have seen the world of gaming undergo a remarkable transformation. Gaming has transformed from a niche group of enthusiasts into a mainstream form of entertainment. Social gaming...
This guest post contributed by Matt Cumello, Vice President of Marketing for MRI-Simmons. Unless you’ve been living under a rock for the past few years, you are undoubtedly aware of the long planned “death of the cookie”. Now delayed until the “second half of 2024”,...
Conducted by the Cognitive Sciences Department, this research delves into the auto buyer decision process, from selecting a vehicle to choosing an insurance policy and the effects of inflation on vehicle purchases to help brands improve their automotive marketing and...
We are beyond thrilled that President & Chief Operating Officer Scarlett Shipp has been named one of AdMosters and AdExchanger’s 2023 Top Women in Media and Ad Tech! The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the...
For data-driven advertisers, understanding unique audience TV viewership habits and behaviors presents an opportunity to significantly improve marketing results. With the upfronts taking place right now, we thought it would be fun to explore some intriguing TV...
